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On CoresMeditations on the semiconductor and IP industries By Warren Savage, CEO, IPextreme |
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Monday Aug. 10, 2009 Repeat after me: IP is a product business... A recent article by one of my favorite technology writers, Peggy Aycinena, got my dander up again on the topic of whether the IP business is a product business or a service business, or both. Peggy put a cute spin on the debate saying that certain IP can be "pre-made" and shrinkwrapped for sale, but other IP is baked on the customer site with some recipe tweaks by the customer. Continue reading "Repeat after me: IP is a product business..." »
Posted by Warren Savage on Monday Aug. 10, 2009 | Add a Comment Tuesday Jan. 06, 2009 2009 Resolutions If you are like me, you are likely glad to be rid of 2008 and all the bad news that has been hammered at us for the last 6 months. As we enter the new year, let me be the first to predict that negativity will be passé in 2009. Continue reading "2009 Resolutions" »
Posted by Warren Savage on Tuesday Jan. 06, 2009 | Add a Comment Wednesday Dec. 24, 2008 Warren is a Twitter Those of you reading this are obviously familiar with blogging, one of the key elements of social marketing, a new movement increasingly used as a way for companies to get closer to their customers.  Continue reading "Warren is a Twitter" »
Posted by Warren Savage on Wednesday Dec. 24, 2008 | Add a Comment Thursday Dec. 04, 2008 Beware the Unflatteners In Thomas Friedman’s now famous “The World is Flat” book published in 2005, Friedman describes how the world economy has become “flattened”. Fueled by technology, lowered trade barriers, nearly all leading edge companies are now multinational and borders are almost virtual.  Continue reading "Beware the Unflatteners" »
Posted by Warren Savage on Thursday Dec. 04, 2008 | Add a Comment Tuesday Nov. 11, 2008 Meet the Bloggers Those of you who read this column are welcome to attend an EDA (and IP!) blogging event at the ICCAD conference on Novemeber 12th in San Jose. Details are here: http://www.skmurphy.com/blog/2008/10/13/eda-bloggers-bof-at-iccad-2008/ Perfect chance to ask those tough questions in person! Continue reading "Meet the Bloggers" »
Posted by Warren Savage on Tuesday Nov. 11, 2008 | Add a Comment |
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About the Author
Warren Savage, President and CEO of IPextreme, is a well-known and published authority in the field of semiconductor intellectual property.
He has a long history of pushing the envelope of design methodology from his work in fault tolerant computing at Tandem Computers in the 1980's and driving reliable design metholologies into commercial practice at Synopsys for its DesignWare IP product in the 1990s.
Much of his thinking became embodied in the seminal book on IP reuse, the Reuse Methodology Manual. Warren is taking his vision to the next level with his latest company, IPextreme, which is focused on enabling broad commercialization of IP captive in large semiconductor companies.
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