On Cores
Meditations on the semiconductor and IP industries
By Warren Savage, CEO, IPextreme

Monday Aug. 10, 2009

Repeat after me: IP is a product business...

A recent article by one of my favorite technology writers, Peggy Aycinena, got my dander up again on the topic of whether the IP business is a product business or a service business, or both. Peggy put a cute spin on the debate saying that certain IP can be "pre-made" and shrinkwrapped for sale, but other IP is baked on the customer site with some recipe tweaks by the customer.

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Posted by Warren Savage on Monday Aug. 10, 2009 | Add a Comment

Tuesday Jan. 06, 2009

2009 Resolutions

If you are like me, you are likely glad to be rid of 2008 and all the bad news that has been hammered at us for the last 6 months. As we enter the new year, let me be the first to predict that negativity will be passé in 2009.

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Posted by Warren Savage on Tuesday Jan. 06, 2009 | Add a Comment

Wednesday Dec. 24, 2008

Warren is a Twitter

Those of you reading this are obviously familiar with blogging, one of the key elements of social marketing, a new movement increasingly used as a way for companies to get closer to their customers.

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Posted by Warren Savage on Wednesday Dec. 24, 2008 | Add a Comment

Thursday Dec. 04, 2008

Beware the Unflatteners

In Thomas Friedman’s now famous “The World is Flat” book published in 2005, Friedman describes how the world economy has become “flattened”. Fueled by technology, lowered trade barriers, nearly all leading edge companies are now multinational and borders are almost virtual.

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Posted by Warren Savage on Thursday Dec. 04, 2008 | Add a Comment

Tuesday Nov. 11, 2008

Meet the Bloggers

Those of you who read this column are welcome to attend an EDA (and IP!) blogging event at the ICCAD conference on Novemeber 12th in San Jose. Details are here:


Perfect chance to ask those tough questions in person!

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Posted by Warren Savage on Tuesday Nov. 11, 2008 | Add a Comment

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About the Author

Warren Savage, President and CEO of IPextreme, is a well-known and published authority in the field of semiconductor intellectual property. He has a long history of pushing the envelope of design methodology from his work in fault tolerant computing at Tandem Computers in the 1980's and driving reliable design metholologies into commercial practice at Synopsys for its DesignWare IP product in the 1990s. Much of his thinking became embodied in the seminal book on IP reuse, the Reuse Methodology Manual. Warren is taking his vision to the next level with his latest company, IPextreme, which is focused on enabling broad commercialization of IP captive in large semiconductor companies.