Industry Expert Blogs

Being a Brit, Cricket is never very far from my thoughts especially when travelling to India, the biggest cricket mad nation in the world. There is a saying in cricket that you should always think of doing what the opposition would least like, a statement that applies in business too. I was on my way to present a session on Verifying Embedded SW Power Management” at the Embedded System Conference in Bangalore.

With the recent activity by Intel firstly joining forces with TSMC to deliver licensed Atom IP and also acquiring WindRiver, I was interested to see if there was further evidence of Intels mooted ambition to go head to head with ARM on deeply embedded systems at the conference. The Atom was well represented on the Microsoft Stand with local firm iWave displaying for the first time in public a fully integrated battery powered in-car Windows system running on Atom at 1.1/1.6GHz. Whilst this is an exciting step forward in terms of the physical profile of Atom systems the power consumption still pitches it someway above the top-end ARM Cortex A9.

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