Do you think memory is a boring, slow-moving technology? That's definitely not the case, according to Martin Lund (right), senior vice president at Cadence and keynote speaker at the MemCon 2012 conference Sept. 18, 2012. Lund asserted that these are "exciting times" for a semiconductor memory ecosystem that is being rapidly reshaped by the mobility and cloud computer revolutions.
Part of what's exciting is the reappearance of MemCon, which was organized for nine years by Denali Software and which became the memory industry's premier conference. Cadence acquired Denali in 2010. After a brief hiatus, MemCon is back - and this year's free, one-day conference included three thought-provoking keynotes, a panel on the future of memory, two tracks of breakout sessions, exhibits, and breakfast and lunch.
A former Broadcom executive, Lund joined Cadence in early 2012 as senior vice president of R&D for the SoC Realization Group. He brings both a user and semiconductor IP provider perspective to the memory market, which he believes is undergoing a period of dynamic change. "The cloud revolution is really fueled by the mobile revolution, and all those cell phones and tablets out there are driving the need for the cloud infrastructure," Lund said. "That's enabling people to download videos, do texting, use Facebook - and all that data has to be stored somewhere. It's not stopping any time soon - it's accelerating."
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