Industry Expert Blogs

amera makers can make more money by embedding NAND Flash in their cameras.

How Camera Makers Limit Themselves

Why haven’t camera makers embedded NAND Flash?  Because of cost and profit margins.  They don’t include it because most camera makers and the decision makers a conservative bunch of chip makers.  More importantly, they value image quality and price point.

The engineers take the lowest risk path to make sure the product is delivered on-time.  Proven technologies help. Power and battery life are important.  Form factors and heat are also important.  Most important is the image quality and shutter response time must be flawless.

In a few cases, the purchasing managers take the lowest cost path and may NOT put in fast memory when it is embedded.

Click here to read more ...