I've written recently about "product creation," a concept that looks beyond the chip or board and considers the requirements of the entire end product, including hardware, software applications, and mechanical enclosures. These requirements ripple down through the design supply chain and provide direction to hardware and software implementation. Hardware/software co-development is both an enabler and a natural consequence of this product-centric focus.
I previously wrote about product creation from a PCB angle. To understand better how this concept applies to hardware/software co-development, I talked to Frank Schirrmeister, group director of product marketing for the System and Software Group at Cadence. He also discussed product creation at the recent CDNLive Silicon Valley conference.
At CDNLive, Schirrmeister talked about how Verizon came up with a new app to get National Football League (NFL) video on cell phones. This created requirements that rippled through the network and the design value "stack." The network needed more bandwidth and the devices needed more capabilities. One result of such developments: "anybody in the supply stack needs to supply more."
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