Industry Expert Blogs

At the Semico Impact conference on November 6th, Kent Shimasaki of Infinitedge led a panel titled “Designing for New World Applications.” The panelists’ discussion revolved around system security and managing power efficiency. Panel participants included John O'Neill, Vice President of Marketing, Skyworks; Grant Pierce, CEO, Sonics; Ron Moore, Director of Strategic Accounts Marketing for PIPD, ARM; and Steve Singer, Director of Systems Engineering, Embedded Security Solutions, INSIDE Secure.

Mr. Shimasaki started things off by asking the panelists what are their customers’ biggest challenges in addressing the Internet of Things? Grant Pierce said that his customers look for the scalability of IP to support integration onto a single IC. With very personalized devices like wearables, you need to exploit every opportunity to extend battery life. For example, it’s not just delivering the most power efficient app, it also involves being able to control the total power budget of a device as it relates to the overall operation. Mr. Pierce said that security has to be raised to appropriate levels, depending on the device, to coincide with an application; the security level for a watch that tells you the time is vastly different from the security in a pacemaker.

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