Industry Expert Blogs

Flip on the TV, and a car commercial is bound to pop up shortly touting one of two technological aspects. One is center stack integration of smartphone-style applications. The other is advanced driver assistance systems (ADAS) featuring cameras, radar, and other sensors helping cars do things like stay in lanes, recognize road signs, jostle drowsy drivers, see in blind spots, and brake to avert collisions when necessary.

Historically, many semiconductor firms shied away from automotive applications, with onerous environmental requirements and high stakes liability concerns. The allure of increasing content, especially higher-value functions such as ADAS, the “connected car,” and vehicle-to-vehicle (V2V) integration, is drawing participants back in.

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