Industry Expert Blogs

If your company develops Design IP to support well-known protocols like USB, PCIe, HDMI, DDRn memory controller, MIPI specification (and more), it’s crucial to know your competition, the market size by segment, and even more important the market potential by segment. The latest can be obtained by the Compound Annual Growth Rate (CAGR) calculated on actual data, or the revenue made in the past, in conjunction with a realistic forecast calculated through a clearly defined methodology.

If your company develops IC or System-on-Chip (SoC) and source Controller or PHY IP externally, it’s also critical to select the right protocol, then the best IP vendor. The right protocol will guarantee that your product is well positioned in the targeted segment and will interoperate properly with the other IC, ASSP, ASIC or FPGA. The right protocol will also have to be supported by a standardization organization, working to support an aggressive enough roadmap: if you use the Release 2.0, you want to make sure that Release 3.0 will exist, so your investment (design resource, marketing) will be made for the long term. The right vendor will be this able to guarantee the best (features, performances and quality) to price ratio, but not only! We will come back later to the various parameters weighting in the buying decision process…

Click here to read more ...