Industry Expert Blogs

Advanced driver assistance systems (ADAS) automate, adapt, or enhance automotive vehicles to increase safety and enhance the driving experience. These systems use sensors such as radar, ultrasound, and especially standard digital cameras to capture their surroundings. Video analytics of these images enables the driver with extra information, warnings, or can even autonomously decide to adapt speed and direct the steering wheel.

Market research firm ABI Research forecasts that the market for ADAS will grow from US$11.1 billion in 2014 to US$91.9 billion by 2020, passing the US$200 billion mark by 2024. ADAS packages have long been available as optional extras on luxury and executive vehicles, but recent years have seen the more popular systems penetrating through to affordable family cars.

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