Industry Expert Blogs

At the early days of Semiwiki (March 2011), I wrote about ThunderBolt, predicting low market adoption of the protocol, for various reasons. One of these reasons was the cost associated with ThunderBolt integration by the OEM. Even if the protocol (associating PCI Express and DisplayPort) was offering better data bandwidth than competitors, the over-cost was too high. Why the cost of ownership was prohibitive? Because an OEM could not just buy an IP and integrate it into an application processor but had instead to buy a ThunderBolt IC to a chip maker who had licensed the technology. This strategy (and probably other factors) has killed ThunderBolt adoption.

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