Industry Expert Blogs

The automobile is no longer a metal box with four wheels that gets you from A to B. As technology has evolved, vehicles have become a dynamic platform for innovation which is changing the driver experience and taking us closer to the reality of truly autonomous driving. Advanced Driver Assistance Systems (ADAS) capabilities are integral to this evolution. New ADAS applications such as mirror replacement, driver drowsiness detection and pedestrian protection systems drive the need for enhanced image processing within the vehicle. Enabling these technologies requires an increasing number of cameras in vehicles, with most high end mass market vehicles expected to contain up to twelve cameras within the next few years, according to Strategy Analytics.

However, this type of complex camera technology must quickly process and analyze images under the most extreme conditions and be specifically designed for stringent automotive safety standards. Simply integrating standard camera technologies used in smartphones, or even consumer video cameras, is not an option. To address these challenges, today we're launching the ARM Mali-C71 image signal processor (ISP), the first product in our Mali Camera family. The Mali-C71 was designed from the ground up for ADAS System on Chips (SoCs) with automotive needs such as adjusting for challenging lighting and weather conditions in mind.

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