Design Reuse

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Exhibition Program Committee Best IP Awards 2007
Panel: What’s needed to service the power conscious emerging mobile video marketplace? (Dec. 6, 11:00-12:00)

With consumer demand for high performance, low power, and low price points, the design of mobile multimedia products turn to systems level issues. This panel will explore the range of alternative approaches including configurable audio and video architectures, multiprocessing, embedded software and optimized mixed signal subsystems.


William Billowitch
Marketing Director, IP & EDA Alliances
William Billowitch is the Market Development Director of Cadence Design Systems industry alliances organization. By pairing business opportunities between Cadence’s alliance partners and the company’s global sales force, Mr. Billowitch drives revenue upward for both Cadence and its alliance partners. Before assuming his current position, Billowitch was Sr. Customer Marketing Manager for the Storage division of Agere Systems. At Agere, Mr. Billowitch led his team to book over $650 million in storage IC sales in 2005 and significantly increase preamp market share. Mr. Billowitch brings over 20 years of EDA and IP development expertise having served as Sr. Technical Manager of Agere’s IP Design Reuse & Development organization; Director of IP Development at design services firm Intrinsix Corp; CEO of The VHDL Technology Group (acquired by Intrinsix) and Exec VP Mktg at Quadtree Software Corporation (acquired by Logic Automation/Synopsys). . Billowitch served on the board of the Virtual Socket Interface Alliance (VSIA) and led the technical direction of the Quality IP (QIP) pillar, was Technical Director of the Cadence led VITAL Initiative (now IEEE 1076.4), as well as chair of the IEEE 1164 VHDL interconnection standard. Billowitch graduated with a BSEE from Lehigh University in Bethlehem, Pa.


Gagan Gupta
Director of Product Marketing
Gagan Gupta is Senior Director of Product Marketing at ARC International. Gagan is responsible for product planning and definition of ARC’s multimedia subsystems and configurable processors. Previously he was at Futurewei Technologies and LSI Logic where he has architected high performance processors. He has published papers and holds several patents in the field of Computer Architecture. Gagan has a MS degree in Computer Science from Arizona State University.


Azzedine Boubguira
Prior to DiBcom, Mr. Boubguira was Senior Director of Marketing and Strategic Initiatives for Handheld Products in the Consumer Division of ATI Technologies Inc. He rejoined ATI in June 2001 as Director of Marketing of Handheld Products Group. Previously, Mr. Boubguira held a role at ATI from 1996 to 1998 as Product Manager for Mobile Graphics and pioneered the business development and establishment of the new line of graphics components for the notebook market. Preceding ATI, Mr. Boubguira worked for Genesis Microchip where he was a Director of Marketing for LCD Monitor scaling components. Prior to that, he was an ASIC Designer for LSI Logic and was promoted to Design Center Manager before moving to the business division as an EDA Marketing Specialist. Mr. Boubguira holds an Engineering degree in Electronics as well as a Master’s degree in Electrical Engineering from Ecole Polytechnique of Montreal. He also holds a Business degree in International Marketing from Ryerson University.


Jack Browne
VP of Marketing
MIPS Technologies
Mr. Browne joined MIPS Technologies in 2001 as director of market development, drawing on more than 25 years of industry experience in sales, marketing and engineering, primarily in Motorola's Semiconductor Products Sector. In 2002, he was appointed vice president of worldwide sales, and assumed the position of vice president of marketing in 2005. As the head of Motorola's 68000 marketing team, he helped establish the 68000 as a leading 32-bit embedded architecture in the 1980s and early 1990s, with revenues topping $500 million. In the 1990s, he was instrumental in gaining market share for PowerPC processors and growing overall revenue to $1.3 billion dollars through such roles as vice president of North American sales, vice president of the computer segment, and vice president of operations and vice president of marketing for Motorola's High Performance division. In 2000, he joined Wyle Electronics, which was subsequently acquired by Arrow Electronics, where he was responsible for growing their embedded processor, IP and design services businesses. An acknowledged industry spokesman, Mr. Browne has written more than 50 papers for industry publications and presented at more than 30 industry conferences. He holds a B.S.E.E. degree from the University of Texas.


Jeroen Leijten
Silicon Hive
Jeroen Leijten has over 13 years experience in the field of parallel computer architectures and reconfigurable computing. He holds a Ph.D. degree in reconfigurable multiprocessor architectures for real-time digital signal processing applications from the Eindhoven University of Technology, The Netherlands. At Philips Research he worked on digital VLSI, low power design, processor and compiler co-design, and multiprocessor architectures for high-end video post-processing. In 2002 he co-founded Silicon Hive, where he architected the processor architecture template and processor design methodology used to develop the HiveFlex range of C-programmable processors for communications, imaging, and video processing applications. Currently, he is Silicon Hive s CTO and leads the processor development team. Jeroen wrote numerous articles and holds 10 US patents in the area of programmable processors and related compiler technology.