Design Reuse

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Exhibition Program Committee Best IP Awards 2007
Panel: Semiconductor IP – Who should be the Standards Torch Bearer ? (Dec. 5, 17:50-19:00)

Many problems in the implementation of semiconductor IP (SIP) into chips can be traced to a lack of standardization in how SIP is developed and transferred to users, and how those users qualify IP and IP vendors. VSIA’s Quality IP metric (QIP) was a good initial step in standardizing IP qualification but industry acceptance has been slower than desired. Now, VSIA is going away and their work is being transferred to the IEEE. Looking towards both IP technology and business issues, who should be developing the semiconductor industry’s standards for IP development, transfer and integration? What needs to be done to ensure widespread acceptance of these standards by the developer and integrator communities and have them recognized by other industry factions?

Chairperson:
   

Warren Savage
CEO
IPextreme
Warren Savage, President and CEO of IPextreme, is a well-known and published authority in the field of semiconductor intellectual property. He has a long history of pushing the envelope of design methodology from his work in fault tolerant computing at Tandem Computers in the 1980 s and driving reliable design metholologies into commercial practice at Synopsys for its DesignWare IP product in the 1990s. Much of his thinking became embodied in the seminal book on IP reuse, the Reuse Methodology Manual. Warren is taking his vision to the next level with his latest company, IPextreme, which is focused on enabling broad commercialization of IP captive in large semiconductor companies.


Panelists:
   

Bill Martin
Mentor Graphics
Bill Martin is the general manager of Mentor Graphics’ IP division. He has over 25 years of experience in consulting, product design and project management and holds five patents. Bill joined Mentor in 2000 as US director of Mentor Consulting and promoted to VP of Mentor Consulting. He had previously worked for Synopsys, VLSI Technology and Mostek. Martin holds an MBA in Marketing/Finance from the University of Texas at Dallas, and a BS in Computer Engineering from the University of Illinois, Urbana.

   

Victor Berman
Improv Systems
Victor is an experienced executive charged with leading the growth and expansion of Improv s product roadmap and entry into new geographies. Victor has a strong background in engineering, management and strategic marketing. He is well known in the EDA and electronics industry for his leadership in the development and proliferation of standards. His skills in developing new approaches and clearly communicating benefits to a variety of stakeholders, coupled with his ability to execute will be significant assets to Improv. Prior to coming to Improv, Victor was Group Director for Language Standards at Cadence Design Systems, Inc. responsible for the corporate language strategy and played a role as an industry driver promoting standards based design flows from the tool supplier point of view. This experience required understanding and resolution of the issues faced in utilizing third party IP in the SOC design and verification flow, including address emerging needs such as expanding that flow to cover advanced low power design for today’s consumer electronics. Prior to Cadence, Victor headed sales and marketing at Improv Systems, Inc. This first stint at Improv gave him an appreciation and understanding of the challenges and benefits of integrating innovative IP into mainstream design and verification flows Victor’s formal training was in language design and electrical engineering in the interdisciplinary Computer Science graduate program at Carnegie Mellon University. This training was put to good use when he headed the team that developed the VHDL language and the first suite of tools to support it. Since then, he has managed large development teams including the Verilog-XL team at Cadence.

   

Ian Mackintosh
OCP IP
IAN MACKINTOSH is the Chairman and President of OCP-IP. Mr. Mackintosh is well known in the EDA and Semiconductor industries as an ASIC pioneer with background in semiconductor design, software development and business management. Mr. Mackintosh, founder of OCP-IP, has been historically on the Boards of groups dedicated to SoC development and IP exchange through open standards and has also chaired working group activity developing Standards for and investigation in, IP Protection. Since 1980, he has held various senior management positions with National Semiconductor, VLSI Technology (now NXP), PMC-Sierra, Mentor Graphics and several start-up companies. He holds a Masters of Science from Southampton University, England.

   

Pierre Bricaud
The SPIRIT Consortium
Pierre Bricaud is a Director in Synopsys Solutions Group IP engineering organisation. In this function Pierre main responsibility is to work closely with the European semiconductor companies to develop new methodologies for SoC/IP Reuse technology and at the same time support start up companies in this field especially in PACA . Prior to this position , Pierre was Director of Marketing at Mentor Graphics for the IP Division and the IP Factory in Sophia Antipolis , France. Previously, Pierre was at Compass Design Automation, subsidary of VLSI Technology where he was Director of Marketing for WW software products where Compass introduced the first RTL Virtual Prototype tool on the market. Before Compass, Pierre spent 19 years in Philips Semiconductor and Signetics organizations in France, Netherlands and U.S. Pierre has always been involved in leading edge techniques, methodologies and technologies evolving around ASIC-ASSP and IC design in Bipolar and CMOS semiconductor processes. Pierre is the co-author of the Reuse Methodology Manual for SoC Designs.