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Keynote Talk: Building High-performance lower power media-intensive consumer products isn't easy!
Wednesday December 2, 2009, 9:00 - 9:45 | Room: Auditorium
By Michael Dimelow, Director of Marketing, Processor Division
ARM

Customers now expect a user experience whether in the home or on the move just like they have on their PC's and laptops - but easier to use. This is driving the need for dedicated graphics and video hardware in next generation SoC designs to support an intuitive, more graphically enhanced user interface and personal entertainment experience. Furthermore, consumers expect to download applications and access "cloud" based services with ease and more quickly than on the PC. In short ARM's semiconductor customers are being asked to create high performance and lower power general purpose computing platforms. For the record, fans, booster/big battery packs and ozone depleting power consumption is not allowed! You, the product designer, must now respond by squeezing out every last drop of performance from your system design. This requires that you have a much greater understanding of the way that the software and hardware system behave under a wider range of consumer use cases AND also requires a level of control to partition the system resources, such as memory, in as optimal a way as possible as the system is stretched to its limits! Please remember we need to be good to the environment, avoid fans, deliver value for money and above all a user experience better than on the PC! Buckle up we are going on a ride.