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Keynote Talk: The 21st Century Business Model Adventure
Tuesday December 1, 2009, 9:00 - 9:45 | Room: Auditorium
By Eric Schorn, Vice President of Marketing, Processor Division
ARM Ltd

The semiconductor IP industry has quietly and quickly grown to well over $1B in annual revenue1 with the Design & Reuse website listing over 6,500 IP components available from more than 400 suppliers2. However, there is only a single vendor with double-digit market share1 which suggests a very young and dynamic long-tail of companies racing towards future leadership market positions. This presentation will elaborate the fundamental economic forces behind the emergence of the semiconductor IP industry, very briefly touch upon how the ARM business model works, while examining at length exactly why it works. This is considered alongside practical insight into how other IP categories and business models can be immediately optimized to better deliver value to the customer. By understanding the economic forces in play and why the semiconductor IP business model works, the audience will be able to enhance their strategy for future growth and success.

Biography:

Eric Schorn is a dynamic marketing executive with 18 years of experience across the semiconductor industry. He has a track record of delivering value across all aspects of the ARM business model including engineering, engineering management, product marketing, ecosystem development, through to demand generation. With extensive international experience in building collaborative customer relationships and developing productive teams, he leads by example and connects strategy with results. Eric is currently a member of the executive management team in the ARM Processor Division which generated revenues of over $350M in 2008. He holds over 10 US patents.