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Panel: All roads lead to IP (Commercialization)
Wednesday December 7, 2011, 15:15 - 16:45 | Room: Auditorium

Since the birth of RMM in 1995, Semiconductor IP activities had grown from a pure R&D initiative into a significant factor of many SoC project budget.
For the last 25 the major growth of the SIP market was driven by Microprocessor, Memory and I/O vendors.
In recent years the landscape of SIP is changing and new horizons appear brought by new IP vendors representing variety of business models.
In this panel discussion, each of the speakers will have 5 – 10 minute to present its SIP commercialization practice and vision.
The second half of the talk will be dedicated for 3 – 4 questions that should be answer by each of the speakers, allowing the audience to evaluate the different opinions.

Chairperson:

		Omri Raisman RosettaIP
	<iframe src="http://www.slideshare.net/slideshow/embed_code/11252173" width="500" height="418" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> Omri Raisman is an expert in Business and Management for Semiconductor fabless companies, with specific know-how for IP Cores development, global business development, ASIC Design and Verification services. Experienced in doing business with the tier 1 semiconductor companies world wide as well as fabless companies in China, Taiwan, Korea, Japan, India, USA and Europe including UK, Germany, Sweden, Finland, France and Russia. Particularly recognised for defining the business strategy with target customers ASIC projects. He is working with the leading VLSI and system engineering team in solving their toughest challenges. +10 years of experience in the Semiconductor Industry.

Panelists:

		Kurt Shuler Director of Marketing Arteris
	<iframe src="http://www.slideshare.net/slideshow/embed_code/11252179" width="500" height="418" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> Prior to Arteris, Kurt Shuler held senior marketing and product management roles at Intel, Texas Instruments, ARC International and two startups, Virtio and Tenison. He has extensive IP, semiconductor and software marketing experience in the mobile, consumer electronics and enterprise server markets. Before working in high technology, Kurt flew as an air commando in the U.S. Air Force Special Operations Forces. Mr. Shuler earned a B.S. in Aeronautical Engineering from the United States Air Force Academy and an M.B.A. from the MIT Sloan School of Management.
		Mark Ma MBA, Founder Jiatao Industrial
	<iframe src="http://www.slideshare.net/slideshow/embed_code/11252177" width="500" height="418" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> Mark is General Manager and Founder of Jiatao Industrial Co., Ltd. Located in Shanghai, in which their EDA team focusing on provide IP solutions and EDA tools to its customers in the region. Mark has more than 13 years working experience in IT and business consulting field. For the past two years, he was dedicated on marketing and promoting of high performance analogue and mixed signal IP products in great China region. Prior to the establishment of Jiatao, Mark worked for Swiss consulting firm CH-ina (Shanghai) Co., Ltd. as business consultant and project manager. There his main responsibility is to establish new business operations in China for Swiss and European customers. From year 1996 to year 2004 Mark worked as system analyst and project manager for Cyber Data Processing (CDP) Shenzhen, China.
		Gabriele Saucier CEO Design And Reuse
	<iframe src="http://www.slideshare.net/slideshow/embed_code/11252170" width="500" height="418" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> Gabriele Saucier received her PhD from the University of Grenoble, where she was a professor and headed a research lab on Integrated System Design. She has published more than 350 papers in the design and EDA fields. Dr. Saucier is an IEEE fellow for her contributions in synthesis, test generation and fault tolerance. Leaving her university career, in the 1990s she founded a synthesis company, IST (Innovative Synthesis Technologies), mainly dedicated to FPGA synthesis, and in 1997 Design and Reuse, dedicated to IP-based design. She has launched two successful conferences - Euroasic and IP/SoC.
		Philippe Quinio Group Vice President, IP Sourcing & Strategy STMicroelectronics
	<iframe src="http://www.slideshare.net/slideshow/embed_code/11252178" width="500" height="418" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe> Philippe Quinio is the Group Vice-President of IP Sourcing & Strategy at STMicroelectronics and has held this position since July 2010. After an initial career in R&D at a research laboratory in Japan, Philippe conducted several management consulting missions in Europe and North & South America for a major US consulting firm. He joined ST in 1995 in the Corporate Strategic Planning organization, and then led the strategic marketing activities of the Consumer & Microcontroller Group till 2002, when he took the responsibility of the Marketing & Product Strategy activity for the newly formed Imaging Division. In 2007, he joined the Corporate Finance organization, in charge of the intangible asset cycle and led several M&A projects. From July 2010, he is heading the IP Sourcing & Strategy organization created under ST’s CTO, and whose mission consists in developing technology intelligence, in defining & deploying re-use/make/buy analysis based on identified company-wide IP roadmaps and in executing the resulting sourcing deals. Philippe Quinio was born in France, in 1965 and graduated with a degree in Telecommunications Engineering in 1987. Philippe also holds an MBA from INSEAD.