Decreasing Risk When Selecting Third-Party IP
By Hal Barbour, President, CAST
The bottom line for successful IP core selection is whether the core works well and integrates easily in your particular, unique system. A good technical sales force will work hard to make sure the IP you buy is really the best possible fit for your needs, even if you don't fully understand those needs at the start. This can range from the vendor's application and integration experts reviewing your IP spec, to the vendor providing a simulation version of the core, to them delivering a physical evaluation system implementing the IP that you can run with your own code, interface to your system, and exercise with your own benchmarks.
Hal Barbour is the President of CAST, Inc. Hal earned a BSEE and worked several years as a circuit designer before moving on to technical sales and marketing positions with GenRad, Intergraph, and HHB Systems (later acquired by Racal-Redac). Witnessing both stunning successes and colossal managerial failures, he has applied those lessons to leading semiconductor intellectual property provider CAST, Inc. the past several years. Pioneering a successful virtual and distributed organization model and using a lean, customer-oriented operations philosophy, Hal has helped CAST succeed and thrive in a volatile and challenging market.