Product Standardization: Death to a Growing Market
By Steve Erickson, VP & GM IP and Platform Development, Open Silicon
Mr. Steve Erickson brings over 20 years of technical engineering and executive management experience to Open-Silicon. Prior to joining Open-Silicon, Steve acted as Vice President and General Manager at Creative Labs. While at Creative Labs he held numerous positions over time, starting as a Field Application Engineer to managing a global team as a General Manager and Vice President overseeing R&D, P&L, operations, sales, marketing, IT and business development. He successfully reorganized the United States and Europe sales and marketing groups to achieve profitability, while he also restructured operations processes to lower costs. Prior to Creative Labs, Steve was at Tandy Electronics where he was an electrical engineer. Steve earned his BS in Electrical Engineering from New Mexico State University.