Cypress Offers New KISSBind(TM) Capability for WirelessUSB(TM) Radio-On-a-Chip Devices

New Feature Allows WirelessUSB Peripherals and Hosts to Link With a Simple Electronic "Kiss," Avoiding User Installation Headaches

SAN JOSE, Calif., August 10, 2005 - Cypress Semiconductor Corp. (NYSE: CY) today announced a new feature for its WirelessUSB(TM) radio-on-a-chip devices that provides a simple and intuitive method for users to pair a peripheral with the desired host. The KISSBind(TM) capability enables users to link the devices by simply bringing them in very close proximity with one another, solving one of the most common problems experienced by wireless peripheral users - installation complexity. The KISSBind method requires no additional hardware components, accomplishing the host-peripheral link with free firmware provided by Cypress along with its WirelessUSB products.

"Peripheral manufacturers tell us that installation problems account for more service calls than any other reason," said Marcus Kramer, managing director of the Wireless Business Unit in Cypress's Consumer and Computation Division. "KISSBind solves this problem without adding cost or complexity to the end product. It's another way that Cypress is enabling a ‘Wireless Out of the Box' experience. We expect our customers to significantly reduce their support costs by implementing the KISSBind feature."

"A complicated, inconvenient method for binding a wireless peripheral with the host defeats the purpose of owning a wireless device in the first place," said Brian O'Rourke, senior analyst at market research firm In-Stat. "The KISSBind feature offers a simple, elegant solution to this problem."

Peripherals currently use one of three different methods for establishing a wireless link. The first involves pushing buttons on both the peripheral and the host in a specific sequence. Buttons add cost and manufacturing complexity to the peripheral and host, and can lead to frustration for users. The second method presents a list of all hosts in range of the peripheral and requires the user to select the proper host. The list method requires a user interface on the peripheral, which is not available on many low-cost devices. It also requires the user to know the name (or other distinguishing characteristic) of the desired host in order to select it from the list. The third method involves close proximity linking, but requires an additional transceiver, adding cost and manufacturing complexity.  Cypress's KISSBind feature is superior to all of these current methods.

About KISSBind

WirelessUSB has unique features which allow it to accurately determine when a pair of devices are in close proximity, thereby avoiding inadvertent binding between unintended devices. This feature enables users to pair devices by simply holding them close together, which is an intuitive method for pairing a peripheral with a host. The KISSBind method is the most user-friendly and the lowest cost method for pairing devices.

About WirelessUSB

WirelessUSB delivers the best combination of performance and cost versus competing wireless technologies. Featuring a highly integrated radio transceiver plus digital baseband on a single chip, WirelessUSB enables designers to significantly decrease development time, component count and system cost while improving operating range, power-consumption and latency. The DSSS (Direct Sequence Spread Spectrum)-based technology is robust to interference and features a range of up to 50 meters and beyond.

About Cypress

Cypress solutions are at the heart of any system that is built to perform: consumer, computation, data communications, automotive, industrial, and solar power. Leveraging a strong commitment to customer service and performance-based process and manufacturing expertise, Cypress's product portfolio includes a broad selection of wired and wireless USB devices, CMOS image sensors, timing solutions, network search engines, specialty memories, high-bandwidth synchronous and micropower memory products, optical solutions, and reconfigurable mixed-signal arrays. Cypress stock is traded on the New York Stock Exchange under the ticker symbol CY. More information about the company is available online at www.cypress.com.

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Cypress and the Cypress logo are registered trademarks of Cypress Semiconductor Corporation. WirelessUSB and KISSBind are trademarks of Cypress.  All other trademarks are the property of their respective owners.