New ARC VRaptor-Based Video Subsystems Receive Strong Industry Support
ST. ALBANS, England, August 13, 2007 ARC International (LSE: ARK) today announced that its new Video Subsystems (see related ARC news release dated today) have garnered very favorable reviews by a broad range of leaders throughout the semiconductor industry. They include ARC partners such as Cadence Design Systems, CoWare, Green Hills Software, Magma Design Automation, and Virage Logic. Industry analysts supporting ARC's new Video Subsystems include widely recognized researchers from Forward Concepts, In-Stat Microprocessor Report, Jon Peddie Research, and Semico Research.
Industry Analysts Supporting ARC's New Video Subsystems:
Will Strauss, Forward Concepts
"In the mobile phone market, MPEG-4 and H.264 are preferred among leading phone makers in Europe and Japan and ARC is providing the preferred solutions for the sweet spot in this market. In addition, the new ARC Video Subsystems are exceeding the capability currently offered by high-end $200 packaged silicon by providing SIMD engines in addition to motion estimation, entropy encode and decode blocks."
Tom Halfhill, In-Stat
In her report, "MPEG Video ICs: H.264 in the Limelight," released last month, Michelle Abraham, principal analyst at In-Stat, predicts the MPEG video IC market has plenty of room for growth, with MPEG IC unit shipments expected to increase from 649 million in 2006 to 1.6 billion in 2011. MPEG video ICs are used to compress and decompress video streams in many consumer devices, from small mobile handsets to large digital TV sets. "ARC is smartly moving into a growing market that demands more performance and power efficiency," said Tom R. Halfhill, senior analyst for In-Stat's Microprocessor Report.
Dr. Jon Peddie, Jon Peddie Research
"Shows like On The Lot' are an example of how inexpensive cameras, production tools, and Websites such as YouTube are enabling a new generation of Hollywood directors to distribute their creations to millions of consumers. The new ARC Video Subsystems provide the fundamental building blocks to make higher quality video capture ubiquitous on just about every portable media device, further fueling this hot new trend."
Richard Wawrzyniak, Semico Research Corporation
"ARC's new family of encoder/ decoder video subsystems represent several steps forward for designers looking to use IP to craft their next silicon solution. Their very low power consumption coupled with high performance and very small die size make ARC's latest subsystems ideal to incorporate into next generation SoCs requiring high quality video. In addition, their ability to function as the processing element in many applications without needing to interface to a host processor makes these subsystems even more attractive since they can double as processors themselves performing computing functions other than just those specific to the target feature set."
ARC Partners Supporting the New Video Subsystems:
Cadence Design Systems
"Cadence and ARC have been engaged in a close technical collaboration for the past two years under the Cadence Open Choice IP Partner Program," said Michael Horne, group director, Industry Alliances at Cadence. "Our technical cooperation has resulted in the seamless integration of the Cadence Encounter digital IC design platform with ARC's ARChitect processor configurator to the benefit of our mutual customers, including advanced flow and methodology support for low-power applications. SoC designers working with the new ARC Video Subsystems products can select the Cadence Encounter flow from within ARChitect to achieve the highest performance and lowest power possible."
"SoC design has become a daunting task for engineers because of the increased complexity," said A.K. Kalekos, Vice President, Marketing and Business Development at CoWare. Our solution to this challenge is abstracting the complexity via SystemC models. We have been working closely with ARC to ensure its ARChitect tool produces a SystemC model of a customized CPU or multimedia subsystem that integrates seamlessly into our Platform Architect tool. Once imported, Platform Architect speeds the concurrent design of SoCs with embedded software. We're excited to be offering our customers the ability to rapidly create and validate SoC designs based on the new ARC Video Subsystems at the transaction level in SystemC."
Green Hills Software
"Green Hills has a long history supporting software development for ARC cores and subsystems and we are delighted to continue this with the new ARC Video Subsystems," said Craig Franklin, senior vice president of advanced products at Green Hills. "MULTI debugger and Integrated Development Environment drive the Metaware compiler. And, the Green Hills Probe, which is our JTAG connection device, ensures the software developer can access the hidden registers while debugging embedded software running on complex system-on-chip designs."
Magma Design Automation
"As MagmaTies IP partner since 2004, ARC has worked closely with Magma to enable optimized reference design methodologies (RDM) for ARC configurable processors and subsystems using Magma's integrated RTL-to-GDSll design system," said Kam Kittrell, general manager of Magma's Design Implementation Business Unit. "These RDMs enable mutual customers to design the highest performance, power-optimized SoCs in a fully automated design environment, reducing design time and costs. As a leading supplier of design implementation tools to portable and wireless system designers, we are pleased to strengthen this supply-chain partnership as ARC expands its leadership in providing high performance, power efficient video subsystems for next generation multimedia applications."
Virage Logic Corporation
"As the semiconductor industry's trusted IP partner, Virage Logic is pleased to support the new ARC Video Subsystems as part of our ongoing partnership with ARC to promote low power, performance-driven SoC designs for multimedia applications," said Pete Rodriguez, chief marketing officer at Virage Logic. "We collaborate closely with ARC to provide optimized cell libraries to enable the performance and power efficiency required in today's complex, battery powered media devices."
About ARC International plc
ARC International is the world leader in configurable subsystems and CPU/DSP processors that are used by semiconductor companies worldwide to create system-on-chip (SoC) designs that provide a strategic competitive advantage. ARC's patented configurable products are smaller, consume less power, are less expensive to manufacture, and provide a higher degree of differentiation over what can be created using "fixed architecture" core alternatives.
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