Nuvation Introduces Three New Video Security Reference Designs Featuring TI's DaVinci DM357

Engineering reference designs accelerate time-to-market for new product development

SAN JOSE, Calif. -- March 2, 2009 -- Nuvation, a leading Electronic Design Services (EDS) firm, introduces three new video security reference designs based on TI's new DaVinci(TM) DM357.

• "IP Cam Mini," the smallest IP Camera of its class
• "IP Cam PoE," a compact form factor IP Camera with Power over Ethernet (PoE)
• "IVS," an Intelligent Video Server for encoding and decoding audio/video in Video Security applications

Nuvation's IP Camera reference designs compress real-time, full-color 720x480 (D1) video over Ethernet at up to 30 frames per second. Nuvation's IVS can be used as an encoder from CCTV, or a low latency decoder for streamed H.264 video. The reference designs utilize TI's TMS320DM357 processor which is a highly integrated system-on-chip (SoC) featuring an ARM926 processor in addition to the Fixed-Function Video Coprocessor core for video compression. The IP Camera and IVS reference designs incorporate an optimized Real-Time Linux Operating System and support Browser-configurable H.264, MPEG-4/H.263, and MJPEG codec settings. The TMS320DM357-based reference designs add to Nuvation's family of video security reference designs on TMS320DM644x and TMS320DM646x.

The reference designs feature TI's DaVinci(TM) technology which are highly integrated Digital Media system-on-chips (SoCs). TI's TMS320DM357 devices feature a fixed-function H.264/MPEG4/JPEG video coprocessor with industry-leading price-performance.

"We are pleased to be introducing this latest family of video security reference designs on TI's DM357," said Chris Hallahan, Nuvation's VP of sales and marketing. "The video security market is experiencing rapid technology advancement as customers migrate to Internet Protocol (IP)-enabled cameras and video servers, improved image quality and frame rates, H.264 compression, and the like. TI's new DaVinci DM357 sets a new price-performance standard and is available immediately in these new reference design platforms."

Nuvation's reference designs are licensed exclusively to Original Equipment Manufacturer (OEM) engineering departments. Nuvation licensee packages include engineering specification documents, executables and firmware source code, schematics and layout files, bills of material, mechanical CAD files, test utilities, manufacturing diagrams, and other design source files. Licensees can choose to manufacture with pre-qualified EMS firms partnering with Nuvation, or through other preferred supply chains. Nuvation is also recognized as a global leader in providing professional engineering services for custom product development. Leveraging Nuvation's comprehensive reference designs and services, security OEMs can reduce new product development cycles to as short as a few months.

With the Nuvation approach, OEMs are able to reap the following advantages:

• Rapid time-to-market acceleration
• Greatly reduced R&D expenses
• Expand product portfolios with common look & feel
• Maintain product lifecycles including future derivatives
• Full supply-chain control
• Hardware and software differentiation
• Implement rapid customizations for opportunity-specific requirements

Nuvation's IP Camera Mini, IP Camera PoE, and Intelligent Video Server reference designs are available for purchase and license today at www.nuvation.com. Contact sales@nuvation.com for more information.

About Nuvation

Nuvation is considered to be the largest North-American based Independent Design House and is dedicated to helping companies accelerate electronic product development roadmaps. Established since 1997, Nuvation's design centers in San Jose, CA, USA and Waterloo, Ontario, Canada are recognized for breadth and depth of talent, execution culture, and predictable, repeatable design methodologies. Nuvation's clients include industry leaders in Communications, Broadcast Video, Medical Devices, Green Power, Defense/Security, Consumer Electronics, Video Security, Test & Measurement, and Semiconductor markets. More information is available at www.nuvation.com

About the Texas Instruments DSP Third Party Network

Nuvation is a member of the TI DSP Third Party Network, a worldwide organization of independent companies that offer products and services supporting TI DSPs. TI third parties provide expertise across a variety of applications, including audio, control, telecommunications, video and imaging and wireless communications. Third party products and services include a broad range of application software, development hardware and software, and consulting services that support original equipment manufacturers' efforts to bring differentiated products to the market quickly. For more information about the TI DSP Third Party Network, please visit http://www.ti.com/3p.