TI Introduces Sitara AM335x ARM Microprocessors, the Industry’s First $5 High-Performance, Feature-Packed ARM Cortex-A8 Devices

• Boost existing ARM9™ designs with 3D graphics, touch screens, Gigabit Ethernet, high-bandwidth connectivity and more - without increasing cost or power
• Get to market in six months with easy, $89 open source hardware platform and free software development kit, supporting Android, Linux and Windows Embedded Compact 7
• Add increased functionality to portable navigation systems, handheld gaming and educational devices, home/building automation and more
• Migrate seamlessly from other ARM designs using flexible software and tools

DALLAS, Oct. 31, 2011 -- Imagine upgrading from ARM9™-based product designs to add 3D interactive touch screens, higher resolution displays, faster performance and multiple, flexible integrated connectivity options for a more robust offering — all while keeping design costs and power levels low.  Visualize taking these new products to market in six months with an inexpensive development platform and free, complete software development kit.  Texas Instruments Incorporated (NYSE: TXN) (TI) now makes this design vision a reality with its new Sitara™ AM335x ARM® Cortex™-A8 microprocessors.

"The new Sitara AM335x ARM Cortex-A8 microprocessors from TI allow designers to explore infinite possibilities for upgrading their systems without increasing cost or power consumption," said Dipti Vachani, general manager, Sitara ARM microprocessors, TI.   "Moreover, TI gives you all the tools, free software and 24/7 support to design.  That's true design ease — paramount to every TI embedded processor offering."

Starting at $5 and consuming as low as 7 mW of power, the AM335x ARM Cortex-A8 microprocessors provide low power consumption, prolonging battery life and reducing heat emissions, to enable portable, pocket-sized, fan-less applications.  Offering developers high performance with advanced 3D graphics capabilities, touch screen controller and sophisticated peripherals all on a single chip reduces printed circuit board (PCB) space, complexity and bill of materials (BOM) costs by as much as $40 for smaller sized applications such as portable navigation, handheld gaming and educational devices, home and building automation and more.

"TI's feature-packed AM335x ARM microprocessors and the associated software and hardware development boards provide embedded system designers with low-cost, low-power and easy-to-use solutions," said Jim McGregor, chief technology strategist, In-Stat.  "Total system solutions like these allow embedded designers to take advantage of the huge investments in ARM core technology and open source software, such as the Android operating system, to ensure a roadmap for future investments in silicon and software."

Begin development with an $89 open source development board or complete evaluation module

The AM335x ARM Cortex-A8 microprocessors offer multiple robust development tools.  Designers can quickly and easily begin development with the $89 BeagleBone, the newest, best-value open source hardware platform from the BeagleBoard.org community.  Designers can also use the full-featured AM335x evaluation module (EVM) with a seven-inch LCD touch screen and access to all peripherals for $995.  The EVM includes TI's WL1271 single-chip 802.11b/g/n + Bluetooth® technology in a broadly available module and is the first widely available platform to enable Wi-Fi Direct™.  The combination of the AM335x ARM Cortex-A8 microprocessors and proven WL1271 solution provides a very low-cost, high-performance wireless connectivity platform.

Software supports popular OSes and enables microcontroller-like programming

Accompanying both the BeagleBone and full-featured EVM are a host of software solutions:

• TI EZ software development kit, allowing demo in minutes and development in less than an hour
• Support for Linux, Android and Windows Embedded Compact 7 operating systems
• Compatible security solutions and real-time operating systems (RTOSes) available from third parties, enabling further product customization and simplifying development
• StarterWare software stack allowing developers to program these microprocessors like a microcontroller, without requiring an operating system  

Together these software offerings permit developers to scale the ARM platform, from MCUs to ARM9 devices, ARM Cortex-A8 devices, ARM + DSP devices, as well as video processors and DSPs, saving time and cost.

Sitara AM335x ARM Cortex-A8 microprocessors features and benefits:

Feature	Customer benefit
ARM Cortex-A8 with NEON at up to 720 MHz	Offers robust performance and operating system (OS) support to enable application processing, network connectivity, user interface (UI) and system control.
Flexible power management options, such as TI's TPS65910	Helps keep power levels as low as 7 mW in standby and 700 mW in active mode and enables various portable and fan-less designs
UI and 3D capabilities
Touch screen controller 3D graphics accelerator (20 million triangles per second) and display controller	Allows development of touch screen interfaces Enables products with rich 3D graphical user interfaces (GUIs) and multiple displays
Integration of flexible peripherals:	Reduces system complexity, power and BOM cost:
CAN Gigabit Ethernet two-port switch Dual USB + PHYs LPDDR1/DDR2/DDR3 PRU ADC Cryptographic acceleration	Connection to sensors, actuators and control devices Fast network connectivity enabling rapid data throughput Host and device support allows flexibility to connect to existing technology while embedded PHYs reduce system cost Flexible memory offerings meet specific needs such as multi-programming, system responsiveness and performance Enhances system flexibility and offers full user configurability when desired Allows connectivity to analog sensors and motor control Enables hardware acceleration of data protection schemes to protect sensitive information

Pricing and availability

Developers can beginevaluationof the AM335x ARM Cortex-A8 microprocessors with the $89 BeagleBone from BeagleBoard.org.  They can also develop on TI's full-featured EVM (TMDXEVM3558) for $995, available December 2011.  TI's Linux EZ SDK and support for Android 2.2 are available for FREE download from ti.com December 2011 with Windows Embedded Compact 7 support coming in 1Q2012.  Support for QNX, Mentor and Wind River third-party, RTOSes will be available starting this quarter. These devices (XAM3358ZCE and XAM3359ZCZ) are sampling today.  Prices for the AM335x ARM Cortex-A8 microprocessors begin at $4.99 (in 100,000 unit quantities).  Application-specific reference designs based on the AM335x ARM Cortex-A8 microprocessors will be available later this year and into 2012.

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