SmartPlay Technologies sets up design center in Hyderabad

Offers end-to-end design services in VLSI & Mobile software

Hyderabad - December 12, 2011 - SmartPlay Technologies, an established global leader in digital, analog, wireless software and system design services is setting up a design center in Hyderabad. Founded in 2008, SmartPlay grew at a phenomenal rate from 60 to 650+ employees in three years. Currently, SmartPlay has its design centers in Bangalore, Greater NOIDA, San Jose, San Diego and Austin.

Towards achieving its goal of providing End-to-End design services, SmartPlay continues to build strong expertise to address IC Design Implementation (Architecture to GDSII for Digital/Analog products), Mobile Software (Firmware, Middleware & Application Layer) & Mobile System Development (Board Design, User Interface, Mechanical Design) requirements.

“In the last decade, the technology sector in Hyderabad has grown significantly - especially in the semiconductor and mobility space. Accessibility to the right talent and proximity to our key customers including semiconductor companies and global OEMs has been the main reasons for our expansion into Hyderabad” said Pradeep Vajram, CEO of SmartPlay.

Since its inception, SmartPlay has made a number of strategic alliances & investments with leading technology providers enabling it to engage at a higher level with customers. The company is continuously investing in new technologies. “We will continue to invest strategically to be able to provide more value added services in emerging technologies” says Vajram.

“We are very excited about setting up a design center in Hyderabad. This center will further strengthen our commitment to deliver world-class design solutions to our customers and anticipate a 100% growth in the coming year” said Vijay Mohan, Vice President of SmartPlay.

SmartPlay understands individual customer's needs, evaluates options and proposes alternate solutions. Depending on the customer needs, SmartPlay offers multiple delivery models, including onshore, nearshore & offshore, to engage with globally. This is reflected by its fortune 500 clientele including the top tier fabless semiconductor companies.

SmartPlay’s capabilities includes complete SoC / ASIC / FPGA design expertise – spec to silicon support with expertise in advanced technology nodes including 28nm, 45nm and 65nm and have a wide range of domain expertise in areas including wireless, networking, processors, and connectivity. SmartPlay also provides complete end-to-end mobile software engineering services to OEMs, Chipset vendors & IP providers with extensive expertise in system software, mobile protocol stack, connectivity, multimedia and application Solutions. The company’s Wireless Devices design capabilities includes hardware, software, ID and test, with proven Android capabilities and ecosystem partnerships with technology providers.

The company has successfully engaged with customers across the world and has executed projects in U.S., UK, Sweden, Korea, Malaysia, Japan, China and Taiwan. SmartPlay has recently been rated among the Top 5 Semiconductor service companies in the USA by Silicon India in the SI100 2011 list for the second consecutive year.