Marmalade's Cross Platform SDK for Mobile Applications Coming to the MIPS Architecture
Enabling Developers to Easily Bring Top Games to Millions of MIPS-Based Android Devices
SUNNYVALE, Calif. - July 11, 2012 - MIPS Technologies, Inc. (NASDAQ: MIPS), a leading provider of industry-standard processor architectures and cores for home entertainment, networking, mobile and embedded applications, and Marmalade, provider of one of the world's most powerful cross-platform SDKs for native mobile apps, announced they are working together to bring Marmalade SDK support to the MIPS® architecture. Many of the world's top-selling 2D and 3D games, including Draw Something, Call of Duty, Cut the Rope, Lara Croft, Need for Speed, and BackBreaker, have been made with Marmalade. With support for the MIPS architecture in the Marmalade SDK, developers of these games-and tomorrow's top games and apps-will be able to easily bring their games to millions of MIPS-Based Android devices.
"MIPS continues to gain traction in Android devices including tablets, especially in emerging markets where the performance efficiency of the MIPS architecture enables our customers to create high-performance, feature-rich, high-quality devices at affordable price points," said Gideon Intrater, vice president of marketing, MIPS Technologies. "Marmalade has a significant developer audience and a powerful SDK that enables these developers to code natively across platforms. This is an appealing value proposition for developers, and we are pleased to work with Marmalade to enable support for MIPS. This is yet another step in our goal of enabling the entire universe of Android apps to work seamlessly on MIPS."
"Given the increasing adoption of MIPS in Android devices, we see MIPS as a valuable player in mobile going forward, especially in emerging markets," said Tim Closs, CTO at Marmalade. "Marmalade is committed to addressing all of the platforms of interest to our developer audience. This continues our promise of being the world's leading solution for developers to build cross-platform native apps targeting smartphones, tablets and beyond."
The next official release of the Marmalade SDK with MIPS support is expected to be available in August 2012.
The Marmalade SDK is a cross-platform development environment for rich apps and games on smartphones, tablets, smart TVs and other embedded platforms. Marmalade allows developers to compile a single codebase to native CPU instructions, then deploy apps easily to all iOS, Android, and BlackBerry 10 devices, as well as other platforms including selected smart TV platforms.
Marmalade has been adopted by thousands of developers around the world, including leading publishers and has enabled a number of high profile, high performance AAA titles and many #1 games on the Apple App Store, Google Play and Amazon Appstore. Well known titles including Draw Something, Call of Duty, Cut the Rope, Lara Croft, Need for Speed, BackBreaker and many more choose Marmalade as their cross-platform tool of choice.
Marmalade is backed by a number of high profile strategic investors, including ARM Holdings plc. (LSE: ARM, NASDAQ: ARMH)
Marmalade is headquartered in London and has an office in San Francisco.
About MIPS Technologies, Inc.
MIPS Technologies, Inc. (NASDAQ: MIPS) is a leading provider of industry-standard processor architectures and cores for home entertainment, networking, mobile and embedded applications. The MIPS architecture powers some of the world's most popular products. Our technology is broadly used in products such as digital televisions, set-top boxes, Blu-ray players, broadband customer premises equipment (CPE), WiFi access points and routers, networking infrastructure and portable/mobile communications and entertainment products. Founded in 1998, MIPS Technologies is headquartered in Sunnyvale, California, with offices worldwide. For more information, contact (408) 530-5000 or visit www.mips.com.
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