Peter Clarke, EETimes
10/19/2012 7:24 AM EDT
LONDON On a conference call with analysts to discuss AMD's third quarter financial results the company's CEO Rory Read has outlined a change of business model that will see the company "building reusable IP blocks" to reduce development costs and improve speed of execution. Read said that AMD needed to accelerate a move away from reliance on its legacy personal computer market and to get involved in new form factors and applications which would show higher growth.
On the call Read and Lisa Su, senior vice president and general manager of the global business unit, stopped short of saying AMD would adopt ARM-designed microprocessor cores or use an ARM architecture license but referred to third-party IP as well as AMD's own IP.
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