NXP: 'We Need to Be More Chinese'

JV in China to focus on EVs, using NXP's IP never productized before
Junko Yoshida, EETimes
3/6/2014 08:50 AM EST

MADISON, Wis. — Viewed from the outside, China often appears to be a nation full of promise, mystery, and startling contradictions.

On one hand, China is the ultimate land of opportunity -- for anyone hoping to tap the huge market.

On the other hand, China threatens to grow into our biggest competitor -- or it already has.

If we don't entirely admire China, we are in awe -- and fear -- of China.

Indeed, sentiments toward China tend to swing to either extreme so easily because of economic, social, or political upheavals. This volatility makes doing business in China a lot tougher than anyone cares to admit. In China, Western companies need to learn to manage their own expectations and stay prepared for the unexpected. They must be willing to hold the long view and develop a strategy for the long haul.

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