Ittiam Systems demonstrates its third generation H.265/HEVC products at IBC 2014

Will showcase Live 4K/UHD, 422 12 bit codecs and other advancements at its Booth in Hall 1.F27

Bangalore –September 11, 2014 -- Ittiam Systems, an industry leader in licensing H.265 (HEVC) products, will showcase its third generation of H.265/HEVC encoders and decoders at IBC 2014. Key demonstrations will include codecs with 422 12-bit range extensions announced last month and the addition of Live 4K/UHD support to its GPU accelerated H.265/HEVC encoder SDK. Ittiam is also partnering with EBU (European Broadcast Union) to showcase live transcoding and streaming of H.265 content using MPEG-DASH at the EBU booth in Hall 10.F20.

Shantanu Jha, Vice President, Broadcast Media Solutions at Ittiam Systems, said “We are pleased to be demonstrating our latest H.265/HEVC encoders and decoders at IBC’14, continuing from NAB’14, and covering Pristine Quality H.265 encoding, H.265 encoding for real time Broadcast needs up to 4K/UHD, and H.265 Low Power encoding for mobile applications. We are also delighted to have our licensees also demonstrating their solutions, based on Ittiam’s H.265/HEVC, at the show.”

Dr. Sriram Sethuraman, Ittiam Fellow and Chief Technology Officer, quoted, “With the 3rd generation products, our H.265 encoder offerings have become more comprehensive in toolset coverage, faster and lower power without losing quality, and, field hardened with stream analyzers, quality analyzers, and customer content”.

Ittiam will also showcase the latest version of its HD live encoding system SDK on 4th generation Intel Core i7 platforms (Haswell architecture). Recent updates to Ittiam’s cloud transcoding SaaS (FarmOTT) shall be demonstrated with live and VoD content playback on Ittiam’s MPEG-DASH player SDK (vividPlay) for Android and iOS with Ittiam’s H.265/HEVC decoder.

"With the 3rd generation products, our H.265 encoder offerings have become more comprehensive in toolset coverage, faster and lower power without losing quality, and, field hardened with stream analyzers, quality analyzers, and customer content."

For appointments at IBC or more information, please contact Ittiam at IBC-2014@ittiam.com, or visit the Ittiam booth atHall 1.F27 during IBC 2014 in Amsterdam from 12^th to 16^th September.

About Ittiam Systems
Ittiam Systems Private Limited, headquartered in Bangalore, India, is a technology company focused on providing cutting edge multimedia solutions for a wide range of products as well as cloud services. With its wide range of components, SDK’s, applications, hardware platforms, turnkey systems and cloud based workflows, Ittiam offers solutions to automotive, broadcast, consumer and mobility as well as industrial and defense markets. Embedding Ittiam IP inside, annual volume of customers' products shipped is in several tens of millions units.