ARC CEO, Carl Schlachte: Configurable micros bring a revolution

Don't fall for the processor marketing hype, warns ARC's Carl Schlachte

The culture of the embedded microprocessor industry is out of step with reality of the 21st century. It reflects a machismo that dates back to the era when only “real men had fabs”.

But this inferiority complex appeals to a narrow class of intellectuals and processor architects who value specialised design techniques – such as multi-threading and more than 1GHz embedded cores – over the true needs of customers.

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