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The PCI-Express (PCIe) market pervasion has been extremely fast. The
PCIe started to be used inside the PC, to allow for very large
bandwidth for Video data. It is now used in various segments: PC
peripherals, Networking, Computing, Embedded... By 2010, PCIe will be
in 440 Million devices, according with "in Stat". This report analyzes
how the PCIe adoption has been made in each segment, and the preferred
technology: ASIC, FPGA or ASSP used in a segment. A PCIe function being
made of a physical (PHY) and a logical (Controller) part, some IP
vendors are selling one of these pieces only, although a customer will
need to integrate both parts to build the function: this explains why
the vendors selling an "Integrated Solution" are gaining market share.
We will see also that only the PCIe IP vendors who keep a strong focus
are getting success. This study analyzes the market share, growth rate
and positioning of the different vendors, and propose a PCIe IP market
forecast up to 2013. What Does This Report Answer?
The release of the initial version of the PCIe IP market survey in 2008 has been very successful, as most of the PCIe IP vendors have decided to buy it. As we think such a survey could strongly benefit to the semiconductor companies who decide to acquire a PCIe IP, we decided to extract only the information useful for an IP customer, and build a compact, cheaper version for the survey. The IP market is a niche market, with revenue of about 1% of the overall semiconductor business, but it is highly strategic for the chip makers. When you need for example an interface function like USB or PCIe, and you do not have in house expertise to design it, you have to acquire it. The need for high bandwidth data exchange, and for interconnect your product with other chips or systems, is not a “nice to have” feature. It is a “must have”. Then, you have to look for a supplier for this IP function. There are two major issues that you will face: you need a high quality product, fully verified and easy to integrate, and you want to pay it the right price, or the market price. As you probably do not have a specific knowledge of the IP market, you can go on an IP portal (like “Design&Reuse”), type the name of the function, and get access to numerous companies claiming that they support the required function. You will get a data sheet, but no idea about the IP quality, the level of Verification, the number of customers already using the IP. What about the vendor commitment to this product line, does is has a solid roadmap or will he give up soon: it is very easy to start selling IP, some design service companies who have developed a function for a single customer decide to market it as a real IP product. Because the IP market is very dynamic, there is a lot of new comers, who can end up being a real IP vendor, or stay on the market for a couple of years and finally exit. If you start using an interconnect function, say PCI Express, you will probably use it on several generation of products, so your goal is to select a vendor who can support your product roadmap, stay on the market, and follow the PCIe protocol roadmap, generation after generation. With such requirements, you will discover that the short list reduce considerably. The process will just took time, very easily one week of your precious time, just to get information that you can get in a few minutes by acquiring this survey. Then, you also do not want to spend more money for the IP license than the right price. The problem is that there is no stock exchange for semiconductor IP! You will find the pricing information in this survey, including the price dependence by technology node and frequency, for the PHY, of by specific product, Gen-1 or Gen-2, Root Port, Endpoint or Switch, for the Controller. And this could help you to save several dozens 1000s $, or even more. |
Author: Eric
Esteve
Table of Contents (pdf) Pages: 25 Price (Single user): 1,990.00 Euros 
Price (Corporate): 2,790.00 Euros
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