Design Reuse

EETimes
Home/Introduction Pratical Information Conference Program
Exhibition Program Committee Best IP Awards 2007

Keynote Talk: Emerging Opportunities for Semiconductor IP (Dec. 5, 9:45-10:05)
By Jack Browne, VP of Marketing
MIPS Technologies



Since the beginning of the semiconductor IP industry in the early 90s, we’ve moved from special purpose functionality to relatively simple processor cores to today’s wide range of very complex superscalar cores that offer multithreading, multicore and other high performance functionality. Now the industry is looking to the next step as customers want new and larger solutions that encompass more of the functionality on the chip. With the recent dramatic expansion of the analog/mixed-signal IP market, there are more options for today’s IDMs and fabless semiconductor suppliers to subsume a greater number of system level functions. With ever-increasing software content, the opportunity for semiconductor IP grows beyond offering stand-alone IP blocks to providing valuable IP subsystems.

Biography:

Mr. Browne joined MIPS Technologies in 2001 as director of market development, drawing on more than 25 years of industry experience in sales, marketing and engineering, primarily in Motorola s Semiconductor Products Sector. In 2002, he was appointed vice president of worldwide sales, and assumed the position of vice president of marketing in 2005.
As the head of Motorola s 68000 marketing team, he helped establish the 68000 as a leading 32-bit embedded architecture in the 1980s and early 1990s, with revenues topping $500 million. In the 1990s, he was instrumental in gaining market share for PowerPC processors and growing overall revenue to $1.3 billion dollars through such roles as vice president of North American sales, vice president of the computer segment, and vice president of operations and vice president of marketing for Motorola s High Performance division. In 2000, he joined Wyle Electronics, which was subsequently acquired by Arrow Electronics, where he was responsible for growing their embedded processor, IP and design services businesses.
An acknowledged industry spokesman, Mr. Browne has written more than 50 papers for industry publications and presented at more than 30 industry conferences. He holds a B.S.E.E. degree from the University of Texas.