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Invited Talk: Delivering complete solutions on an FPGA
Wednesday December 1, 2010, 11:00 - 11:30 | Room: Auditorium
By Bob Blake, Product and Corporate Marketing Manager
Altera Europe

Advancements in FPGA technology and integration of key functionality mean it is now possible to develop complex systems even into low cost FPGA families, without the significant development costs associated with other technologies. Finally, FPGA can be used as a real alternative to ASIC and ASSP. The engineering challenge remains how to take advantage of FPGA while reducing development times and costs.



This presentation will demonstrate how Altera deliver complete solutions by combining FPGA technology with frameworks which enable internally developed IP and key IP vendors to be combined to support broad market applications, such as video surveillance, video processing or industrial networking. We will also show how enhancements in tool flows will simplify system integration, IP reuse and debug.

Biography:

Bob Blake joined Altera's European product and technical marketing group in 2000. While at Altera, Bob has been responsible for the technical marketing of Altera's high-speed transceiver products and software design tools and methodologies. Mr Blake is currently the manager of the European Corporate and Product Marketing team; the team are responsible for marketing all Altera Products and tools within Europe. Mr. Blake has over twenty years of experience in the electronics industry within design, applications, and management roles, including systems design with embedded processors and programmable logic. Mr. Blake holds an honors degree in Electronic Engineering from Portsmouth University.