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Keynote Talk: Forecast 2011: Trends and Opportunities in the Embedded Market
Tuesday November 30, 2010, 11:30 - 12:00 | Room: Auditorium
By Colin Walls,
Mentor

Developers of software for embedded systems are tackling more complex designs than ever before; in a business climate where time to market is getting shorter and costs need to be kept to a bare minimum. To add to these challenges, there are increasing requirements for certification and for standards compliance.

Three key technology areas are offering particular challenges at this time:

• Designs using multiple CPU cores are increasingly common. These bring unique concerns to the software developer.
• The availability of low cost, high resolution, touch sensitive displays has encouraged their use in many devices. For the software developer, there are unique challenges in exploiting the capabilities of such display to create a compelling user interface.
• Power consumption is a big issue. Increasingly software engineers are called upon to make a contribution to the development of low power devices.

In this session, the landscape of present-day embedded software is reviewed, with a detailed look at the challenges and solutions to these three specific technology issues.

Biography:

Colin Walls has over twenty-five years experience in the electronics industry, largely dedicated to embedded software. A frequent presenter at conferences and seminars and author of numerous technical articles and two books on embedded software, Colin is an embedded software technologist with the Mentor Graphics Embedded Software Division, and is based in the UK. His regular blog is located at: http://blogs.mentor.com/colinwalls