Cloud and Mobility: Disrupting the IP Ecosystem
By Martin Lund,
Senior Vice President, Research and Development, SoC Realization Group,
Interface and memory technology are changing faster than ever before, driven by consumer requirements to access data anywhere and everywhere, the push for lower power, and radical changes in the interfaces used to shift signals and data more rapidly and concurrently between processors, memory devices and peripherals. This pace of change, the need to rapidly adopt new technologies, and the escalating cost and risks associated in SoC design are in turn changing the requirements for all aspects of the IP ecosystem. Mr. Lund will address the topic from his unique background as an industry driver, an SoC provider, and as a provider of IP and Verification environments that together deliver integrated, proven and flexible SoC solutions.
Martin Lund is senior vice president of research and development for the SoC Realization Group. His primary focus is to expand the Cadence design IP portfolio, enabling customers to realize their System-on-Chip (SoC) products faster, cheaper, and with higher quality. This is a strategic growth area for Cadence that includes all digital and analog IP development and design services engagements.
Prior to joining Cadence, Lund spent 12 years at Broadcom, most recently as senior vice president and general manager of Broadcom's Network Switching Business. Under his vision and leadership, Broadcom became the undisputed global leader in Ethernet switch silicon for data center, service provider, enterprise, and SMB markets. Before Broadcom, Lund held various marketing and senior engineering management positions at Intel Corporation and Case Technology.
Lund is an inventor on 26 issued and pending US patents. He holds a technical degree from Frederiksberg Technical College and Risø National Laboratory at the Technical University of Denmark.