How to jump start your ARM-based IoT chip for free
By Phil Burr,
CPU Product Marketing Manager,
As we move in to an era where intelligence is being added to even the simplest of products, we are seeing an increased demand for custom SoCs. These custom SoCs typically integrate a processor with analog functions to reduce the system BoM and power requirements, and to increase functionality and reliability. This ARM presentation will look at the benefits that a custom SoC can bring to a product, and will explore some of the factors that mean that custom SoC development has become easier and economically viable for even the smallest of companies. Can you really get an ARM Cortex-M0 core for design and simulation for free? Is it really possible to get to a test chip for less than $200k? Yes! Attend to learn how.
Phil Burr is a product marketing manager in ARM's CPU group responsible for the outbound marketing activities for Cortex-A in embedded and for Cortex-R and Cortex-M processors.
Phil's experience, spanning more than 20 years, covers product strategy, product marketing, business development and product management, mainly in IP licensing businesses.
Prior to joining ARM in early 2015, Phil was product marketing director at Arkessa (Internet of Things SaaS platform) and product marketing director at Mentor Graphics where he was responsible for one of its key embedded software products. Phil also co-founded Octymo, a Cambridge start up focused on licensing a mobile phone applications platform.
Phil brings extensive global experience including working in the APAC market where for TTPCom and Motorola he built and led a pan-Asian division to service a multi-million dollar IP licensing business.
Phil holds a MEng and a BEng degree in electronics, communications and computer system engineering from the University of Bradford.