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December 6-7, 2016

Keynote Talk: The Role of IP in a Changing Landscape
By John Swanson
Senior Manager, Solutions Group, Synopsys
Synopsys, Inc.


Companies are increasingly outsourcing IP in order to focus engineering efforts on their core competencies and product differentiation. This presentation focuses on the latest trends in the semiconductor industry and how they are influencing the use of third-party IP in complex SoCs. Mr. Swanson will discuss how Synopsys is delivering high-quality interface and analog IP solutions that enable designers to integrate the latest functionality into their SoC while reducing risk and improving time-to-market.


John Swanson is a Senior Manager at Synopsys and has worked in the IP business since 1990 when he joined Logic Automation, which was later acquired by Synopsys. John has worked on the verification, integration and implementation aspects of complex IP, as well as business development and marketing. He has been working on SoC technologies and methodologies for over twenty years in a variety of assignments. In addition, John chaired the Verification Technical Working Group in the SPIRIT Consortium and represented Synopsys on the Power.org technical subcommittee.