Challenges in delivering sub-System IP
By Chakra Parvathaneni, V.P. Marketing, Posedge Inc.

Overview:

Posedge's IP portfolio has Sub-System IP is like Wireless LAN (802.11n), routing/switching IP and SSD controller. And Posedge has extensive experience in delivery and deploying these solutions in various SoCs. Based on our experience it is clear that Sub-System IP delivery needs to be complete above and beyond providing functionally compliant design, but it includes

• Application Aware Software  (Delivering just an API layer is not good enough)
• For example in WLAN, Posedge Provides Multi-BSS, BT Co-Existence software
• Completeness with respect to providing RF (Radio), Data Convertors (ADC/DACs), Hardware IP (MAC and Baseband) and Software.
• Need to provide End to End solution
• Certification Support. IP Vendor need to have a support model to enable Customer's WiFi certification, FCC certification and other regulatory requirements like DFS.
• Production Testing. IP Vendor needs to provide, Production test routines with respect to trimming, calibration

Summary:

The discussion / presentation is around the different things expected in the market place for "Sub-System IP's" with specific examples. It not only talks about the requirements, but also some solutions to the problems.

Biography:

Chakra has been leading Posedge marketing team since he co-founded the company. Chakra has been integrally involved in the Posedge’s vision, strategy, and leadership and has a very successful track record of founding and building multi-national technology companies. Immediately prior to Posedge, Mr. Chakra co-founded Mantra Group, a leading provider of technology consulting services for a broad spectrum of Fortune 500 companies. Prior to that Chakra held senior engineering management positions with Ikanos and Analog Devices and Chiplogic, where he managed various successful Data Networking ASIC development efforts. Chakra received a bachelor's degree in electronics and communication from BITS Pliani, India, and a master's degree in computer engineering from University of California.