Xilinx Enables China's First HDTV I/O Card from Dayang

Virtex-5 FPGA-based solution provides performance and PCI Express connectivity support for highly integrated Red Bridge III HD video card

SAN JOSE, Calif. -- April 22, 2009 -- Xilinx (Nasdaq: XLNX) today announced that the new Red Bridge III HD Video I/O Card from Dayang Technology Development Inc., a leading supplier of broadcast quality video products, is enabled by the DSP-optimized Xilinx(R) Virtex(R)-5 SXT family of programmable devices. The highly integrated solution powers China's first high definition (HD) video processing and I/O card and provides PCI Express(R) connectivity, high-speed GTP transceivers and integrated DSP slices to create a robust video card for HD and standard definition (SD) video. Dayang is showcasing the Red Bridge III card at the National Association for Broadcasters (NAB) conference, April 20-23, at the Las Vegas Convention Center, South Upper Hall, Booth #9606.

The RedBridge III Video Card is aimed at applications such as Non-Linear Editing (NLEs), broadcast graphics and ingest servers, and features a PCI Express bus supporting SDI and HD-SDI with up to 2 inputs and 4 outputs. The card offers international video standards support and includes a 16-bit on board mixer with 0 frame delay.

The Red Bridge video card incorporates a variety of critical features into a single Xilinx FPGA. Key to Dayang's product development success was the ability to support the PCI Express standard with a single-slot PCIe x8 bus, which they were able to achieve through integrating a hardened IP block from Xilinx. In addition, the designers leveraged the high-speed transceivers available with the Virtex(R)-5 SXT device, as well as a 32-bit MicroBlaze(TM) soft processor core, which both provide the performance necessary for bridging HD-SDI to PCI Express connectivity, as well as for the DDRII memory controller function.

"We needed a cost-effective but powerful single chip solution to enable the capabilities required by this very demanding market. The Virtex-5 FPGA-based solution provided an ideal platform for us to integrate critical connectivity and processing capabilities, including DSP functions. The ease of development helped expedite our development process such that we are now the first Chinese supplier of an HD video card to our market," said Mr. Deng Wei, vice president of Dayang.

The RocketIO(TM) Gigabit transceivers in the Virtex-5 SXT FPGA operate at the industry's lowest power consumption levels (less than 100 mW at 3.75 Gbps). For the Red Bridge III card, they were used to support multiple protocols (standard and proprietary). The transceivers also work seamlessly with integrated PCI Express endpoint blocks. Additionally, the Virtex-5 SXT FPGA's integrated DSP capabilities were used to enable the HD image processing at the low power requirements necessary for the Red Bridge III card.

"The Virtex-5 SXT devices are optimized for this type of product through its ability to integrate high performance digital signal processing capabilities for memory intensive video applications and still operate at low power. The support of serial connectivity with our high speed transceivers for protocols such as SDI, HD-SDI, and PCI Express enhances the capabilities this solution offers, and this was a key aspect of the Red Bridge III video card development," said Rob Green, senior manager, Broadcast Marketing at Xilinx.

About Xilinx Virtex-5 Series FPGAs

The Virtex-5 family is the fifth generation in the award-winning Virtex series and is built upon the industry's most advanced 65-nanometer triple-oxide technology, breakthrough ExpressFabric(TM) technology and proven ASMBL(TM) architecture. The Virtex-5 family features four domain-optimized platforms for high-speed logic, digital signal processing, embedded processing and serial connectivity applications. Production devices are shipping now and may be purchased online or through Xilinx distributors. For further cost reductions, the Xilinx EasyPath(TM) program enables customers to use Virtex-5 devices in high-volume applications. Visit www.xilinx.com/virtex5 for more information.

About Xilinx in Broadcast

Xilinx is the worldwide leader in programmable logic solutions offering a wide array of solutions for the broadcast industry, ranging from video, audio and network connectivity, real-time HD video processing and high-speed digital signal processing for transmission and modulation. Xilinx offers reference designs and IP cores as building blocks for complete broadcast systems. For more information, visit www.xilinx.com/broadcast.

About Dayang

Dayang Technology Development Inc. is a world leading manufacturer and developer of broadcast-quality digital solutions for standard-definition, high-definition and web-based products for content creation, ingest, archiving, transcoding, broadcast playout, and Media Asset Management. Founded in 1989, today Dayang is a dominant brand in China. For more information, visit www.dayang.com.

About Xilinx

Xilinx is the worldwide leader in complete programmable logic solutions. For more information, visit www.xilinx.com.