ON DEMAND Microelectronics opens new sales office in Taiwan, Taipei

ON DEMAND Microelectronics opens new sales office in Taiwan, Taipei

Vienna, December 1, 2005 - ON DEMAND Microelectronics (abbr.: ODM) is opening a new office in Taipei, Taiwan. This strategic step is ODM's response to the growing demand for ODM's IP solutions on the Asian market. Vincent Su is Director of the APAC (Asia Pacific) region and responsible for the positioning of ODM on the rising market covering Taiwan, South-Korea, Japan, China and Hong Kong. 

"The expansion of ODM to the Asian market is part of the company's business strategies. In order to provide a direct access to our high end video solutions it is very important to be in close contact with our Asian customers", states Vincent.
"Our focus is to introduce ODM's products for high-end digital video, which provide seamlessly integrated single chip solutions with extreme parameters at lowest costs, making it ideal for this target market of digital consumer electronics." 

Vincent has 13 years of professional experience in the silicon industry and has specialized in IP-technology sales. Before joining ODM he has held a managing position with InSilicon, Taiwan. During his professional career Vincent ran businesses in Singapore, Hong Kong, China and Korea. Prior to joining ODM Vincent was Group Manager in sales at ATI Technologies, a global player of chipsets and graphic chips. Vincent holds a MBA in computer science from the University of South of Australia. 

About ON DEMAND Microelectronics
ODM is a leading global vendor of IP and SoCs for the upcoming global digital video revolution. The basis for ODM's product portfolio is the silicon proven VSP (Vector Signal Processor) - a scalable, configurable and fully software-programmable processor. The VSP is most suitable for handling applications of digital signal processing with extremely high performance demands making it ideal for the target market of digital video. The revolutionary VSP features a scalable architecture and adjusts to the processing power. This programmable software and scalable architecture can be licensed with the entire tool chain for target applications.

One of the primary IP cores offered by ODM is SVEN - the Scalable Video ENgine. SVEN is the first processor in the market capable of handling high definition multi-standard compliant video codec implementations such as H.264, VC-1, and MPEG2 etc. for resolutions up to 1080i/720p on a fully programmable core. SVEN enables seamlessly integrated single chip solutions with extreme performance characteristics at lowest possible costs and power requirements.

Supporting SVEN, ODM offers PICTOR and SAMBA. PICTOR is an image processing platform for high end image processing that seamlessly integrates with the SVEN. With SAMBA ODM is the first on the market offering an IP for multi-standard base band processing such as DVB-T and ATSC. ODM' s product portfolio enables its global customers to enter the digital TV and video market faster than its competitors, with the added benefits of modular tailoring of their application, reduced time to market cycles, minimized risks, prolonged product life cycles and extremely high efficiency in reacting to the dynamics of volatile markets. ODM was founded in 2002 as a direct spin-off from Analog Devices. ODMs corporate headquarters and design center is based in Vienna, Austria, sales- and support offices are located in Austin/Texas, Munich and Taipei.