SP Devices establishes US presence and recruits Vice President of Sales for North America

Linköping, Sweden - Boston, Massachusetts - January 26, 2009 -- SP Devices today announced that it has hired a Vice President of Sales for North America. As part of SP Devices’ expansion in the US market the company has hired Edward King to lead this effort as VP Sales North America.

Mr. King has a long background and outstanding track record in the IP/Semiconductor space, for example playing a leading role in growing ARM in the US from a startup to being recognized as the world leading IP company. Mr. King has held multiple senior sales and marketing positions during the tenure of his career, including that of Vice President of Sales at Philips Electronics, Vice President of Worldwide Sales at ARM and Director of Marketing at the semiconductor division of Sony.

SP Devices recognizes that despite economic worries the IP market continues to be an estimated $2B+ market and the US is key to SP Devices’ continued growth and success. This is exemplified by several recent and anticipated customer contracts.