Chips&Media adds VP8 on its new BODA9 / CODA9

Chips&Media announces upcoming release of VP8 capable video cores

June 8, 2010- Chips&Media, Inc., a leader of silicon Intellectual Property (IP), today announces that it will include VP8 in its the latest video codec IP family, BODA9™/CODA9™, high performance 1080p 60fps HD video decoder  IP cores with multi-format capabilities.

By providing support for VP8, future Chips&Media’s video codec IP cores will be capable of decoding HTML5-based videos from Google, Firefox, and Opera browsers.

The BODA9™ offers full hardware acceleration for an extensive range of video standards from broadcast and storage, such as H.264, MPEG-2, VC-1, RealVideo, AVS, MPEG-4 and DivX(Xvid), to web-connected, such as Sorenson spark, H.263 and VP8. The CODA9™ provides not only multi-format decoding but also H.264, MPEG-4, and H.263 encoding capabilities, which is able to simultaneously encode and decode HD videos and targeted for fast growing video conferencing market.

Steve Kim, president and CEO of Chips&Media said, “As web-connectivity to digital home consumer products is becoming a main trend, we will provide in time multi-format supported video IPs such as BODA9™/CODA9™ ensuring the best value in broadcast viewing and bringing high quality of video contents and experiences to web-connected devices.”

The first of the company's BODA9™/CODA9™ family of codec IP cores -- the BODA950 is expected to deliver in Q3 2010.

About Chips&Media

Chips&Media, Inc. is a leading video IP provider based in Seoul, Korea(Republic of). Chips&Media's video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, VC-1, RealVideo and AVS from D1 to Full HD resolution. Its advanced ultra low power multi-codec video IP has been chosen by more than 40 top-tiers based in US, Europe, Korea, Taiwan, China and Japan and has been proven in silicon reaching 25 millions of units. For more information, please visit www.chipsnmedia.com