Cypress Introduces EZ-USB FX3 Controller, The Industry's Only Flexible SuperSpeed USB 3.0 Solution

USB Leader Delivers an ARM9™-based, Highly Programmable and Differentiated Solution Targeting Video, Imaging, Printing and Other Bandwidth-Hungry Applications

SAN JOSE, Calif., April 11, 2011 – Cypress Semiconductor Corp. (Nasdaq: CY) today introduced its first USB 3.0 controller, the EZ-USB® FX3 targeted at video and imaging, printing, scanning, and a variety of applications that need higher throughput than USB 2.0. The new EZ-USB FX3 (CYUSB3014) device is a flexible peripheral controller with a General Programmable Interface (GPIF II) that delivers a 5-Gbps USB 3.0 data pipeline, a fully configurable ARM9™ processor core and backwards compatibility with USB 2.0. With an internal bus architecture designed to operate at 4 times the USB 3.0 speeds, EZ-USB FX3 is ideal for moving large amounts of data extremely fast. It can, for example, deliver high-definition video streaming in imaging applications, eliminating the need for compression on the peripheral side.

Cypress is the market leader in USB controllers, having shipped over 1 billion devices since 1996. Cypress USB products, including the new USB 3.0 controllers, deliver design flexibility, USB compliance and whole product support that includes software tools, development kits and reference designs. The new USB 3.0 controllers enable designers to quickly and easily customize solutions for their end markets, since the ARM9™ core is fully accessible for use as an independent microcontroller.

USB is the most successful peripheral connectivity standard with an installed base of billions of devices and has been heavily adopted in consumer electronics, PC peripherals and portable devices. . USB 3.0 is the next step in the wired USB market, offering the same ease of use and flexibility that users expect, but at the much higher data rate of 5 Gbps. USB 3.0 also offers better power management (20 percent of USB 2.0) and faster battery charging (charge in half the time) compared to USB 2.0. Cypress’s new FX3 controller will enable USB 3.0 adoption across a variety of platforms, just as the Cypress FX2 controller did for USB 2.0.

“Cypress has been leading the wave of USB adoption with low-speed, full-speed and high-speed solution, and will continue to do so with SuperSpeed USB 3.0. Our success in USB is based on our flexibility, quality and breadth of portfolio,” said Dinesh Ramanathan, Executive Vice President of Cypress’s Data Communication Division. “Our USB 3.0 solutions were built using those principles, and we’re working with our customers to help deliver end-market products that enable consumers to take advantage of USB 3.0’s bandwidth. EZ-USB FX3 is the first of a series of planned USB 3.0 solutions from Cypress”.

Cypress entered the USB market in 1996 with the goal of “Making USB Universal®” and has since become the leading USB device supplier in a wide variety of applications. Cypress’s well established portfolio includes enCoRe™, and EZ-USB® USB controllers, West Bridge® peripheral controllers and WirelessUSB™ 2.4-GHz radios.

Availability and Photo

The EZ-USB FX3 CYUSB3014 controller is sampling now and full production quantities are expected in September of 2011. It is offered in 121-ball 10x10mm BGA package and in Industrial Temperature grade.  More information about EZ-USB FX3 is available at www.cypress.com/go/superspeed. Development kit information is available through Cypress sales offices or by emailing usb3@cypress.com.

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that provide customers with rapid time-to-market and exceptional system value. Cypress offerings include the flagship PSoC® programmable system-on-chip families and derivatives such as PowerPSoC® solutions for high-voltage and LED lighting applications, CapSense® touch sensing and TrueTouch™ solutions for touchscreens. Cypress is the world leader in USB controllers, including the high-performance West Bridge® solution that enhances connectivity and performance in multimedia handsets. Cypress is also a leader in high-performance memories and programmable timing devices. Cypress serves numerous markets including consumer, mobile handsets, computation, data communications, automotive, industrial and military. Cypress trades on the Nasdaq Global Select Market under the ticker symbol CY. Visit Cypress online at www.cypress.com.