ARM Announces Telecom Italia Lab As First ARM Approved Design Center: PrimeXsys Specialist

Extension of ARM Approved Design Center Program provides Telecom Italia Lab with access to ARM PrimeXsys Platform technology.

CAMBRIDGE, UK – Feb 23^rd , 2004 – ARM [(LSE: ARM); (Nasdaq: ARMHY)], the industry’s leading provider of 16/32-bit embedded RISC processor solutions, today announced the ARM® Approved Design Center: PrimeXsys™ Specialist extension of the established ARM Approved Design Center Program.

Telecom Italia Lab has become the first company in the world to achieve the status of ARM Approved Design Center: PrimeXsys Specialist. With access to the open and extensible ARM926EJ-S™ PrimeXsys Platform, Telecom Italia Lab will now be in a position to explore the impact of advanced technologies on next generation mobile services, gaining time-to-market advantage for its technology by building on the proven PrimeXsys Platform, Telecom Italia Lab is using ARM PrimeXsys Platform technology to implement an open and configurable mobile platform where innovative mobile solutions, operating systems (Symbian, Linux), peripherals (MMC, USB, USIM) and communication technologies (WiFi, GPRS/UMTS, GPS) are integrated to support wireless operators in defining and launching advanced mobile services.

With the increasing industry awareness of ARM PrimeXsys Platform technology, ARM saw the potential benefits of extending the ability of key third party design centers to promote the time-to-market advantages of PrimeXsys Platform-based solutions. ARM Approved Design Center: PrimeXsys Specialists will be current and select members of the ARM Approved Design Center Program who have particular value-add system-level design capability in the market and who can help accelerate adoption of PrimeXsys Platforms.

As ARM Approved Design Center : PrimeXsys Specialists, Telecom Italia Lab and future members will be enabled with full technology access to ARM PrimeXsys Platform deliverables.

“The adoption of the PrimeXsys Platform brings a variety of benefits which are absent from other platforms,” said, Maura Turolla, head of Design and IP Library, Telecom Italia Lab. “The open, extendable and configurable nature of the PrimeXsys Platform enables us to rapidly build our next-generation mobile solutions and communications technologies. The silicon-proven ARM926EJ-S PrimeXsys Platform and the supporting ARM development tools enable us to significantly shorten the execution time of our PrimeXsys Platform-based projects. Telecom Italia Lab will now utilize advanced PrimeXsys Platform-based solutions for domestic and mobile terminals and appliances where the integration of ARM technology increases security and performance and enhances innovative services.”

“With strong experience and IP in wireless technology and an established reputation for innovation, Telecom Italia Lab can potentially open new markets through the demonstration and promotion of PrimeXsys Platform-based systems to wireless operators,” said Paul Elbro, ARM services business manager. “ ARM Design Center : PrimeXsys Specialist status is an extension of an established and successful program and will further enable the proliferation and adoption of ARM technology in the market place.”

About the ARM Approved Design Center Program
ARM Approved Design Center Partners must go through a strict qualification process to become an ARM Approved Design Center .  This includes a design flow audit, training on implementing designs with ARM cores, tools, AMBA™ interface peripherals and development techniques. Each Design Center must demonstrate its own unique skills in specific technology domains, as well as end-market expertise. The ARM Approved Design Center program also provides additional benefits such as geographic and time-zone locality and local language support. For more information on the ARM Approved Design Center program, please email info@arm.com or visit the ARM website.

About the ARM Approved Design Center : PrimeXsys Specialist
The ARM Approved Design Center : PrimeXsys Specialist initiative extends the access to ARM technology and IP available under the ARM Approved Design Center Program to include the full deliverables of the ARM926EJ-S PrimeXsys Platform. ARM Approved Design Center: PrimeXsys Specialists are invited to extend their ARM Approved Design Center status based on their superior system-level design capabilities, value-add IP and commitment to promote ARM PrimeXsys Platform technology to the marketplace.

About the PrimeXsys Platform
The ARM PrimeXsys solution provides the standard framework for the creation and delivery of leading-edge digital devices, by providing a licensable, extendable product comprising hardware, software and integration methodology tools. The PrimeXsys Platform provides system developers with all of the hardware, software and verification IP necessary to design a system-on-chip (SoC) solution for smart digital devices running RTOSs and open operating systems (OS), such as Linux, Palm OS v5, Symbian OS, VxWorks and Windows CE.net. The hardware is tightly integrated with the ARM926EJ-S microprocessor core and its software development tools include extendible software models of the platform that allow software designers to work in parallel with hardware development. In addition, the PrimeXsys Verification Methodology enables faster integration, verification and validation of a hardware and software system, further reducing time-to-market.   As with all ARM intellectual property (IP), the ARM926EJ-S™ PrimeXsys Platform has been designed for ease of reuse to enable developers to leverage multiple product designs from the same base point.

About ARM
ARM is the industry’s leading provider of 16/32-bit embedded RISC microprocessor solutions. The company licenses its high-performance, low-cost, power-efficient RISC processors, peripherals, and system-on-chip designs to leading international electronics companies. ARM also provides comprehensive support required in developing a complete system. ARM’s microprocessor cores are rapidly becoming a volume RISC standard in such markets as portable communications, hand-held computing, multimedia digital consumer and embedded solutions. More information on ARM is available at http://www.arm.com/ .

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ARM is a registered trademark of ARM Limited., ARM926EJ, ARM926EJ-S, PrimeXsys and AMBA are trademarks of ARM Limited.  “ARM” is used to represent ARM Holdings plc (LSE: ARM and Nasdaq: ARMHY); its operating company ARM Limited; and the regionalsubsidiariesARM INC; ARM KK; ARM Korea Ltd; ARM Taiwan; ARM France SAS; ARM Consulting (Shanghai) Co.Ltd.; and ARM Belgium N.V.