Atmel Powers Next-Generation High Performance Storage Applications by Licensing Industry-Leading CEVA-X DSP

Atmel Next-Generation Storage Applications Provides Superior Performance Capabilities, Low-Power SoC Platform Enabling Shorter Time-to-Market by Using CEVA-X DSP

SAN JOSE, CA, November 4, 2004 . . . Atmel® Corporation (Nasdaq: ATML), a global leader in the development and fabrication of advanced semiconductor solutions, announced today the licensing of the industry-leading CEVA™-X1620™ DSP and CEVA-X System1100 Platform™ to power its range of next-generation storage applications. This latest licensing agreement extends Atmel’s portfolio of CEVA™ intellectual property (IP), with Atmel having licensed previous generations of CEVA DSPs that are currently shipping in high volume

Next generation storage applications demand high-performance processing to deliver maximum throughput data rates. Atmel's Storage System-on-Chip (SoC) products provide a broad and scaleable solution for customers designing storage products. Utilizing Atmel’s solutions allows customers to focus on developing differentiated, value-added features for their storage products while reducing costs and time-to-market associated with developing the complete system in-house.

"Atmel's Storage Business Unit leverages the performance and programmability of CEVA-X to develop a range of storage products across multiple markets, including networking and consumer multimedia, on a single architecture. The programmability of CEVA-X also gives us an upgrade path to high-level storage designs for High Definition DVD/TV, H.263 and other applications,” said Mehdi Bathaee, General Manager and Managing Director of Atmel's Network Storage Business Unit. "Our HPLC (High Performance Low Cost) architecture, based on the CEVA-X System Platform, allows us more flexibility in our designs at best in class performance, enabling us to offer differentiated solutions to our customers."

"Atmel’s choice of CEVA-X for its storage applications program further extends our reach into the storage market and represents another important design win for CEVA-X DSP,” said Chet Silvestri, President and CEO of CEVA. "We are very pleased to continue our partnership with Atmel and look forward to working together on new and innovative storage solutions.”

The CEVA-X System1100 provides Atmel with the ideal platform to develop high-performance, power-efficient storage solutions. Additionally, the CEVA-X1620’s scalable DSP architecture offers Atmel a seamless migration path; reducing time-to-market and design costs for Atmel’s future CEVA-X powered applications.

About Atmel

Atmel is a worldwide leader in the design and manufacture of microcontrollers, advanced logic, mixed-signal, nonvolatile memory and radio frequency (RF) components. Leveraging one of the industry’s broadest intellectual property (IP) technology portfolios, Atmel is able to provide the electronics industry with complete system solutions. Focused on consumer, industrial, security, communications, computing and automotive markets, Atmel ICs can be found Everywhere You AreSM.

About CEVA

Headquartered in San Jose, California, CEVA™ (NASDAQ: CEVA and LSE: CVA) is the leading licensor of DSP cores and communications solutions to the semiconductor industry. CEVA markets a portfolio of DSP IPs in three integrated areas: CEVA DSPs, CEVA Open Framework Environment and CEVA Xpert Applications, all supported by CEVA Services. CEVA’s products are used in over 80 million devices each year. CEVA was created through the merger of the DSP licensing division of DSP Group and Parthus Technologies. For more information visit http:\www.ceva-dsp.com

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