NewLogic Appoints New Northern European Sales Representative for UK, Ireland and Nordic Countries

Lustenau, Austria; November 23rd, 2004 – NewLogic Technologies, a leading supplier of intellectual property (IP) cores for wireless systems strengthens its presence in Northern Europe by appointing Rune Kvernland as its sales and support representative for UK, Ireland and Nordic countries.

Rune has extensive experience in the IP and Design Service industry and will support customers in the UK and Ireland and also in Norway, Sweden, Denmark and Finland.

“We are delighted to have Rune represent our IP and Design Service Portfolio in this territory" said Uwe Hering, Sr. VP Sales and Marketing at NewLogic. "We have been strengthening our domestic and international sales channels over the past years, and the addition of Rune will significantly strengthen our presence in Europe."

Rune Kvernland will represent NewLogic’s whole product portfolio, which consists of a complete silicon proven 802.11 Wireless LAN IP (WiLDTM) solution (a/b/g MAC platform, a/b/g Modem cores and dual-band CMOS Radio) and a complete silicon proven Bluetooth IP Solution (BOOSTTM) for BT 1.2 (Baseband, Software stack, Radio core) .

He will also sell and support our IP Integration and IC Design Services for digital, mixed-signal and analog/RF devices as well as our Analog and Mixed Signal IP Cores (e.g. 10GHz Frequency Synthesizer, A-D and D-A Converters, LVDS Receiver and Driver, HF Quadrature Divider, PLL, Crystal Oscillator and Fast Fourier Transform).

About NewLogic Technologies

NewLogic is headquartered in Lustenau, Austria, and is a leading global supplier of IEEE 802.11 Wireless LAN, Bluetooth intellectual property (IP) cores and other elements for the next generation cellular technology. A significant part of the business is providing analog and digital IC design services where the company has a wide range of expertise, including experience in developing 90nm IC Designs.

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