I’ve been working in semiconductor IP for many years. During that time, I’ve had the opportunity to help many large semiconductor companies to manage their internal IP reuse and monetize their IP assets. With that background, I jumped at the chance to speak to an intimate gathering of likeminded people at the Electronic Design Processes Symposium in Monterey on April 18, 2014.
One of the things I have noticed over time is that when IP reuse fails, there are a number of common problems at the heart of the matter. I’ve consolidated these issues into a collection of the Top Ten Reasons Internal IP Reuse Fails. These IP disasters are preventable and, in many cases, quite easy to avoid and/or remedy.
Before I get started on the list, it bears mentioning that complex systems are prone to failure. For those who have ever played the children’s board game Mouse Trap, you’ll see immediately that it is an apt metaphor for the way many companies approach management of their IP. People, processes, and tools must work in a unified way in order for success to be attainable—and the more complicated the system, the more “moving parts” in play, the more problems you’re likely to encounter. With any IP reuse strategy, there are always a lot of things that could go right, but many companies neglect the potential pitfalls that could throw a wrench into things and allow the metaphorical mouse to give them the slip.
Without further ado, on to the Top Ten Reasons IP Reuse Fails… and What YOU Can Do About It.
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