If your chip is late to market, it is costing you far more than you know.
Arteris conducted a survey of all its chip design customers to gain a more accurate grasp of the major concerns they have in their day-to-day operations and to gain a better understanding of what drives their decision making.
It is no surprise that time to market is one of the biggest concerns. The category that we call “Often late or slip” registered as a top design challenge to about 11 percent of the customers responding. Many of us here are quite surprised that this percentage isn’t higher.
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