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Arasan licenses CE-ATA Host Controller IP core to Centrality CommunicationsApril 27, 2005 -- Arasan Chip Systems (Arasan) a leading provider of reusable Intellectual Property (IP's) cores announced today that Centrality Communications has licensed Arasan's CE-ATA Host Controller IP core. "We are excited to be using Arasan's IP because their worldwide support structure ensures cost effective support of our offices in Shanghai, Taipei and San Jose" says Philip Lau, Vice President of Centrality. Arasan's CE-ATA Host Controller IP conforms to CE-ATA Digital Protocol revision 1.0, with support for CE-ATA Digital Protocol commands (CMD60 / CMD61). The CE-ATA interface allows for lower pin count, better power utilization, voltages tailored to battery-based applications, and more efficient command protocol. Arasan's CE-ATA Host Controller also supports SD Memory Cards Ver 1.01, SDIO Cards Ver 1.10 and MMC 4.0 Cards. Prospective Customers can take confidence in knowing that the CE-ATA IP was derived from Arasan's Silicon Proven Standard SD/SDIO Host IP and MMC 4.0 Host IP. Arasans host licensees include tier 1 companies like Toshiba, LSI Logic, nVidia, ATI etc. About Centrality Communications Headquartered in Santa Clara but with significant resources in Shanghai, Beijing and Taipei, Centrality Communications Corporation is a global leader in providing low-cost platforms for the Navigation Infotainment Market. Centrality is headquartered in Santa Clara, Calif. About CE- ATA CE-ATA is based on the MMC electrical interface, using an optimized subset of the ATA command set to improve performance for multimedia applications in handheld and consumer electronic devices. Visit www.ce-ata.org for more information. Through industry adoption of CE-ATA, consumers will have access to a greater variety of innovative products including digital music players, PDAs, personal video players, cellular handsets, GPS navigation systems, automotive devices, and various new and emerging applications. CE-ATA-based products will offer compatibility and interoperability with other CE-ATA devices to further enable the concept of mobility and "plug and play". About Arasan Arasan Chip Systems Inc., www.arasan.com, founded in 1995, is a leading supplier of Reusable Intellectual Property (IP's) cores, semiconductors and electronic design services. Arasan's product portfolio is focused on Bus Interfaces and includes IP's for USB 1.1 & 2.0, PCI, MMC and SDIO technologies. Arasan's products and services enable businesses to develop and leverage product design and development. Arasan Chip Systems is a Member of the CE-ATA Work group and has been an executive member of MMC Association since 2003. Arasan is headquartered in San Jose, California, with design centers in India and support options available in Taiwan, China & Europe.
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