Poseidon Design Systems Appoints Bernie Aronson, Industry Notable and CEO of Kilopass Technology, to its Business Advisory Board

Atlanta, Georgia – October 6, 2006 - Poseidon Design Systems, the technology leader in design analysis, optimization and acceleration of processor-based systems, today announced the appointment of Bernie Aronson, Industry Veteran and CEO of Kilopass Technology, to its business advisory board.

“We are very fortunate to add Bernie to our Advisory Board. With the addition of Bernie, we have brought one of the best talents in the industry to Poseidon’s Advisory Board,” said Poseidon CEO and President, Ravi A. K. Janak. “Bernie’s vast experience as proven business leader and successful entrepreneur at semiconductor and EDA companies including, Kilopass, Synplicity, EPIC design Technology, Synopsys, Zoran, Pico Design help him bring an incomparable mix of entrepreneurial and technological knowledge of the semiconductor and EDA industries.”

“Poseidon is poised to become a leader in the ESL industry,” Mr. Aronson said. “Its innovative technology for the design exploration, hardware/software partitioning, and system optimization will help successfully create the electronic devices of the future. I am very pleased to be joining the Poseidon advisory board at such an exciting time and I look forward to help the company to become the leading provider of the ESL tools.”

About Bernei Aronson

Bernie Aronson is the CEO of Kilopass Technology Inc., a provider of embedded nonvolatile memory (NVM) intellectual property (IP). Aronson was formerly Chief Executive Officer at Synplicity Inc. Prior to joining Synplicity and taking the company public in 2000, Mr. Aronson was senior vice-president and co-general manager of the EPIC Technology Group at Synopsys, Inc. Before Synopsys, he was president of EPIC Design Technology, Inc., where he took the company through a successful initial public offering in 1994. Mr. Aronson was also founder and president of Pico Design, a design services company based in Silicon Valley with design centers in Taiwan, which was sold to Motorola, and also was Executive Vice-president at Zoran Corp.

About Poseidon Design Systems

Poseidon is an Electronic Design Automation company with offices in Atlanta, GA., San Jose, CA, and Bangalore, India. It was founded in July 2002 to provide products and services for modeling and designing processor-based SoCs. Poseidon's Electronic System Level tools allow users to rapidly analyze, optimize and accelerate a complete SoC system. For additional information about Poseidon Design Systems, visit www.poseidon-systems.com.