Identify your real IP
(02/29/08, 04:26:00 PM EST)
You can't guard your intellectual property if you don't know what it is.
In a meeting with TI executives, theme recurring theme was "guard your IP, assuming you know what your IP is." The question that came up more than once was, "what exactly is your IP." The strongest opinions came from TI Principal Fellow Gene Franz and Chief DSP Architect Ray Simar.
One strong argument is that your IP is the logic that you put down into silicon that makes a system operate at levels that best the competition. But a very compelling argument can be made for the IP that's in the minds of your design team. The real answer is likely that it's both, and both need to be guarded very closely, but we know that the "guarding" method for each is quite different.
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